Tagged in: lead scoring

Email segmentation: how to use segmentation to personalize emails

Email segmentation is the first step towards email personalization, but it’s also so much more. Segmenting your email marketing guarantees that you’re delivering relevant messages. And relevancy is what subscribers crave.   Sending irrelevant emails can readers into…

3 common lead scoring pitfalls (and how to avoid them)

B2B marketing and sales teams across the world use lead scoring as a method to determine where prospective customers are sitting in the sales funnel. The role of the marketer is an important one, as they have…

dotmailer 15three: things just got really interesting

Welcome to dotmailer 15three! And we’re literally figuratively bursting with excitement. Boy, have we got some amazing new features for you! “But hang on,” I hear you say. “What’s 15three? I was expecting a season for the…

Lead Scoring – your 5 step checklist to success

Why do lead scoring? It helps sales prioritize leads and you know who to focus your efforts on to warm up. It also gives you insight into what marketing activities work well in the buying cycle for…

Using lead scoring in your marketing automation…

dotmailer’s changed a lot over the last six months, and sometimes it can be hard to see how all the new functionality fits together. I’m frequently surprised when I hear customers refer to their marketing automation and…