Tagged in: Lapsed customers

It doesn’t need to be spring to give your data a good clean

Here are some of the reasons why… Sending to lapsed data is bad for your deliverability – it’s easy to damage your deliverability but hard to fix it You’re more likely to see complaints, unsubscribes and spam…

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.