Tagged in: landing pages

Get more from your landing pages

Landing pages are your job You’ve built a winning campaign, with compelling content and a stellar call to action. The reports show a healthy click-through rate, so you can tick that one off, right? No way, José.…

5 of the best landing page designs I’ve seen (and why)

Let’s take length, for example. When it comes to landing page best practice, we know that both short and long forms perform well; it all depends on whether you want to generate a lot of (potentially) lower…

Landing pages: why it pays to think beyond the CTA button

You might be thinking that landing pages aren’t your job; after all, your main concern is probably how many people are opening the campaign and clicking. Opens and clicks only take you so far, though: they don’t…

100 marketers discovered the true value of landing pages. And so can you.

The breakfast event took place at our London Bridge HQ, with speakers including dotmailer’s Channel Relationship Manager Matt McClelland, Marketing Director Phil Draper and Client Services Director Skip Fidura. One of the attendees, a dotmailer client, took…

dotmailer 15three: things just got really interesting

Welcome to dotmailer 15three! And we’re literally figuratively bursting with excitement. Boy, have we got some amazing new features for you! “But hang on,” I hear you say. “What’s 15three? I was expecting a season for the…

Your guide to super personalizing your emails and landing pages!

So what do you exactly stand to benefit from if you super personalize your digital marketing? According to CMO, personalized emails deliver six times higher transaction rates and in-house marketers who personalize their web experiences see on…

Testing and measuring the success of your landing page

So to measure the success of your landing page is pretty simple right? From all the people who clicked through from your email, SMS, PPC advert etc. – who completed the call to action (CTA)? But how…

What does a successful landing page look like?

*Source of stat So, what does a successful landing page look like? I’ve put together my top tips for creating a landing page that will have maximum impact and get your campaigns converting. 1. Make sure it’s consistent…