Tagged in: interactive email

Refashion your newsletter and allow your brand to flourish

In abandoning generalization for personalization, the traditional newsletter is getting lost amid the hustle and bustle of email marketing automation. While sending super-relevant triggered messages is a must, newsletters should be recognized as the bread and butter…

Interactive JavaScript Emails – Hot Or Not?

Last week, Microsoft threw a bit of a curveball with the announcement of its new “Active Views” technology – allowing senders to run code securely within email messages. This means that whereas previously emails required you to…