Tagged in: Industry News & Strategy

Why is segmentation a must for all business types?

Targeting your audience with the right and relevant information is not only going to increase your chances of conversion, but will massively help with keeping your customers engaged and loyal – and you’ll likely see an improvement…

Consumers are no longer brand loyal – and they’re even gaming the system to lock in lower prices

With the emergence of online shopping came the rise of choice. As those internet-savvy shoppers realized that they were no longer tied to one or two retailers for a specific product, they began to search and compare.…

GDPR – 12 months to go, 12 things to think about (Part 3 of 4)

In Part 1 we covered raising awareness, data audits and privacy notices. While in Part 2 we covered how GDPR deals with individuals’ rights including subject access requests and legal basis. In this week’s installment, we will…

It was just another day

There are the days that you will always remember because they are so personally important; the day you graduated from Uni, the day you got married or the day a child was born. Then there are days…

Can email newsletters be sexy?

Do you ever just open your mail app and think “what sexiness will I see today?” … no, I doubt you do. But think about this; there are specific reasons you’ve opened an email, clicked through to…

Winning in customer moments: why email and lifecycle marketing go hand in hand

Today’s hyper-connected consumers are creatures of habit: they journey through lifecycles on the premise of conformity and uniformity, yet they’re also impulsive. They want to do what everyone else is doing; and most of all, they don’t…

Tools and tips for data best practice

When sitting down to devise an email marketing strategy, it is always best to start from the very beginning. Review the core component of all emails: data; specifically the email address. Where has it come from? How…

Humanise your email marketing content and bring customers closer to your brand

Content is one of the most important aspects of an email’s infrastructure. It’s the personality of the email that either grasps the recipient or puts them off. A subscriber’s impression of content can sometimes be instantaneous, so…

Is multi-persona messaging a quick win for data-poor marketers?

It all comes down to the data, as always. The more data you capture and store, the more you get to know your customers and the more you can tailor the message so it’s relevant to them.…

What do the 5 senses and email marketing have in common?

In reality, best practice can be as logical as common sense, and aligning to the five senses is exactly what marketers should be doing to get the best from the email channel. This blog aims to give…

How abandoned cart emails will save your business

A good abandoned cart strategy includes emails that are sent to customers who begin shopping by adding items to their online shopping cart and then leave before the site finishes the order. These emails act as reminders…

A first look @ the UK Direct Marketing Association (DMA) Email Tracking Report 2017

Sometimes a bit of that déjà vu feeling can be a giggle, but when repetition is costing you time and money, it’s a little less amusing. We’ve just been given first access to The UK Direct Marketing…

Five reasons why email is THE core channel for “on-the-go” customers of an e-commerce business

People say that email – a channel with a history spanning five decades – is dead. But I don’t buy it. According to Forrester, approximately 122,500,453,020 emails are sent every hour. Here are five reasons why email is…

Don’t be a copywronger!

Every business owner needs to market their products and services, but not every business owner can be an award-winning writer. However, when writing content for marketing emails, you’ll be pleased to hear you don’t have to be…

The 5 Don’ts of Email Marketing Design

Thrashing out a few friendly words in plain text might be fine practice for your average email to a friend or business colleague. However, when it comes to your email marketing campaign, your design strategy ought to…

Is email going to get a 3D makeover?

What excited me the most was not the new beautiful Microsoft Surface Studio, nor the ability to easily live stream your gaming; it was the update to one of its oldest family members: Microsoft Paint. Would you…

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