dotmailer receives ‘Great User Experience’ title for email marketing software – from reputable business software directory
Leading business software directory FinancesOnline believes businesses and organizations can highly benefit from an email automation marketing platform that is both feature-rich and easy to use. FinancesOnline’s experts found this in dotmailer, thus they gave us a…
What are the benefits of email marketing?
For the uninitiated, the benefits of email marketing may not be immediately clear. In fact, even seasoned marketing pros may not immediately be able to identify the many advantages of email marketing over other marketing methods. There…
Repetition, Repetition, Repetition … Repeat Marketing Works
A key objective for your brand should be to extend its reach across the web, as this can generate more quality leads and ultimately increase conversions. What’s more, by broadening your presence online and keeping your brand…
It doesn’t need to be spring to give your data a good clean
Here are some of the reasons why… Sending to lapsed data is bad for your deliverability – it’s easy to damage your deliverability but hard to fix it You’re more likely to see complaints, unsubscribes and spam…
Give your open rates a boost
That’s great, you might think, but do they act on the call-to-action once they’ve been opened? The one thing to keep in mind when measuring success is not just the number of opened emails, but the number…
Why is segmentation a must for all business types?
Targeting your audience with the right and relevant information is not only going to increase your chances of conversion, but will massively help with keeping your customers engaged and loyal – and you’ll likely see an improvement…
Consumers are no longer brand loyal – and they’re even gaming the system to lock in lower prices
With the emergence of online shopping came the rise of choice. As those internet-savvy shoppers realized that they were no longer tied to one or two retailers for a specific product, they began to search and compare.…
GDPR – 12 months to go, 12 things to think about (Part 3 of 4)
In Part 1 we covered raising awareness, data audits and privacy notices. While in Part 2 we covered how GDPR deals with individuals’ rights including subject access requests and legal basis. In this week’s installment, we will…
It was just another day
There are the days that you will always remember because they are so personally important; the day you graduated from Uni, the day you got married or the day a child was born. Then there are days…
Can email newsletters be sexy?
Do you ever just open your mail app and think “what sexiness will I see today?” … no, I doubt you do. But think about this; there are specific reasons you’ve opened an email, clicked through to…
Winning in customer moments: why email and lifecycle marketing go hand in hand
Today’s hyper-connected consumers are creatures of habit: they journey through lifecycles on the premise of conformity and uniformity, yet they’re also impulsive. They want to do what everyone else is doing; and most of all, they don’t…
Tools and tips for data best practice
When sitting down to devise an email marketing strategy, it is always best to start from the very beginning. Review the core component of all emails: data; specifically the email address. Where has it come from? How…