6 marketing strategies to build your online presence
Digital marketing has changed the way publicity and advertising work – you can reach millions of users globally with a random click or tap into thousands of opinions with a brimming fan base. Inbound marketing strategies help…
To app or not to app
With app usage in decline, yet development costs remaining high, many companies are shunning their own branded applications in favour of alternative messaging experiences that already rival push notifications whilst also offering the much sought after in-app resolution. We…
dotmailer receives ‘Great User Experience’ title for email marketing software – from reputable business software directory
Leading business software directory FinancesOnline believes businesses and organizations can highly benefit from an email automation marketing platform that is both feature-rich and easy to use. FinancesOnline’s experts found this in dotmailer, thus they gave us a…
What are the benefits of email marketing?
For the uninitiated, the benefits of email marketing may not be immediately clear. In fact, even seasoned marketing pros may not immediately be able to identify the many advantages of email marketing over other marketing methods. There…
Repetition, Repetition, Repetition … Repeat Marketing Works
A key objective for your brand should be to extend its reach across the web, as this can generate more quality leads and ultimately increase conversions. What’s more, by broadening your presence online and keeping your brand…
It doesn’t need to be spring to give your data a good clean
Here are some of the reasons why… Sending to lapsed data is bad for your deliverability – it’s easy to damage your deliverability but hard to fix it You’re more likely to see complaints, unsubscribes and spam…
Give your open rates a boost
That’s great, you might think, but do they act on the call-to-action once they’ve been opened? The one thing to keep in mind when measuring success is not just the number of opened emails, but the number…
Why is segmentation a must for all business types?
Targeting your audience with the right and relevant information is not only going to increase your chances of conversion, but will massively help with keeping your customers engaged and loyal – and you’ll likely see an improvement…
Consumers are no longer brand loyal – and they’re even gaming the system to lock in lower prices
With the emergence of online shopping came the rise of choice. As those internet-savvy shoppers realized that they were no longer tied to one or two retailers for a specific product, they began to search and compare.…
GDPR – 12 months to go, 12 things to think about (Part 3 of 4)
In Part 1 we covered raising awareness, data audits and privacy notices. While in Part 2 we covered how GDPR deals with individuals’ rights including subject access requests and legal basis. In this week’s installment, we will…
It was just another day
There are the days that you will always remember because they are so personally important; the day you graduated from Uni, the day you got married or the day a child was born. Then there are days…