Tagged in: Industry News & Strategy

13 ways to audit your email marketing campaigns

Anyone who manages email marketing campaigns knows that there’s always something more, something cleverer that could be done to improve performance. But that doesn’t mean more work, or harder work, just a smart marketing automation platform that…

5 tips for sending Valentine’s Day emails

Before you get started with your Valentine’s Day marketing, it’s important to remember one thing: not every email needs to be about love and hearts and kisses. Similarly, just because Valentine’s Day may not feel like a…

Getting the most out of your email design

From email experts to newbies just entering the industry, there are common design errors that are occurring time and time again. Perhaps it’s because you need results fast, or maybe you’re not aware of some of the dos and don’ts…

6 marketing tactics to build online presence

Digital marketing has changed the way publicity and advertising work – you can reach millions of users globally with a random click or tap into thousands of opinions with a brimming fan base. Inbound marketing strategies help…

To app or not to app

With app usage in decline, yet development costs remaining high, many companies are shunning their own branded applications in favour of alternative messaging experiences that already rival push notifications whilst also offering the much sought after in-app resolution. We…

Convert your social followers into subscribers

The power of email and social is jaw-dropping! Both channels are extremely potent and warrant full attention from marketers like you. Why? Their direct and wide-reaching capabilities make it easy for you to connect with your subscribers…

dotmailer receives ‘Great User Experience’ title for email marketing software – from reputable business software directory

Leading business software directory FinancesOnline believes businesses and organizations can highly benefit from an email automation marketing platform that is both feature-rich and easy to use. FinancesOnline’s experts found this in dotmailer, thus they gave us a…

dotmailer Summit 2018: LIVE

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It’s the best time ever to be a marketer: either go big or go home

Chris Kubbernus, also known as Chris Kubby, is the Founder and CEO of Kubb&co – a digital marketing agency based in Copenhagen. Chris, originally from Canada, is an expert when it comes to helping brands become bigger,…

What are the benefits of email marketing?

For the uninitiated, the benefits of email marketing may not be immediately clear. In fact, even seasoned marketing pros may not immediately be able to identify the many advantages of email marketing over other marketing methods. There…

Refashion your newsletter and allow your brand to flourish

In abandoning generalization for personalization, the traditional newsletter is getting lost amid the hustle and bustle of email marketing automation. While sending super-relevant triggered messages is a must, newsletters should be recognized as the bread and butter…

Repetition, Repetition, Repetition … Repeat Marketing Works

A key objective for your brand should be to extend its reach across the web, as this can generate more quality leads and ultimately increase conversions. What’s more, by broadening your presence online and keeping your brand…

It doesn’t need to be spring to give your data a good clean

Here are some of the reasons why… Sending to lapsed data is bad for your deliverability – it’s easy to damage your deliverability but hard to fix it You’re more likely to see complaints, unsubscribes and spam…

Give your open rates a boost

That’s great, you might think, but do they act on the call-to-action once they’ve been opened? The one thing to keep in mind when measuring success is not just the number of opened emails, but the number…

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