13 ways to audit your email marketing campaigns
Anyone who manages email marketing campaigns knows that there’s always something more, something cleverer that could be done to improve performance. But that doesn’t mean more work, or harder work, just a smart marketing automation platform that…
5 tips for sending Valentine’s Day emails
Before you get started with your Valentine’s Day marketing, it’s important to remember one thing: not every email needs to be about love and hearts and kisses. Similarly, just because Valentine’s Day may not feel like a…
Getting the most out of your email design
From email experts to newbies just entering the industry, there are common design errors that are occurring time and time again. Perhaps it’s because you need results fast, or maybe you’re not aware of some of the dos and don’ts…
4 things that will make your email design great
And with your customers more visually literate every day, and their inboxes more crowded, nice email design isn’t just nice to have, it’s essential. So, what do you need to bear in mind when designing a top-notch…
6 marketing tactics to build online presence
Digital marketing has changed the way publicity and advertising work – you can reach millions of users globally with a random click or tap into thousands of opinions with a brimming fan base. Inbound marketing strategies help…
To app or not to app
With app usage in decline, yet development costs remaining high, many companies are shunning their own branded applications in favour of alternative messaging experiences that already rival push notifications whilst also offering the much sought after in-app resolution. We…
dotmailer receives ‘Great User Experience’ title for email marketing software – from reputable business software directory
Leading business software directory FinancesOnline believes businesses and organizations can highly benefit from an email automation marketing platform that is both feature-rich and easy to use. FinancesOnline’s experts found this in dotmailer, thus they gave us a…
What are the benefits of email marketing?
For the uninitiated, the benefits of email marketing may not be immediately clear. In fact, even seasoned marketing pros may not immediately be able to identify the many advantages of email marketing over other marketing methods. There…
Repetition, Repetition, Repetition … Repeat Marketing Works
A key objective for your brand should be to extend its reach across the web, as this can generate more quality leads and ultimately increase conversions. What’s more, by broadening your presence online and keeping your brand…
It doesn’t need to be spring to give your data a good clean
Here are some of the reasons why… Sending to lapsed data is bad for your deliverability – it’s easy to damage your deliverability but hard to fix it You’re more likely to see complaints, unsubscribes and spam…
Give your open rates a boost
That’s great, you might think, but do they act on the call-to-action once they’ve been opened? The one thing to keep in mind when measuring success is not just the number of opened emails, but the number…
