Tagged in: Holiday shopping

5 tactics to convert holiday bargain hunters into year-round shoppers

Using data pulled from Engagement Cloud, we found three key trends occurring across our wide range of customers during the Black Friday weekend: Inactive customers are eagerly re-engaging with brands New customers are more like to become…

Evolving RFM analysis for retailers this holiday season

A natural extension of the Pareto principle which tells us that 80% of sales typically come from 20% of clients, RFM goes further to better understand the behavior of customers, and how best to convert them. Dedicated…

5 ways you could be using email to secure longer-lasting loyalty from one-time BFCM customers

Once the stomping ground of only the biggest US brands, Black Friday has now become a universal sales period that for many – it is too costly to ignore. There are brands out there who don’t embrace…