Tagged in: Holiday shopping

Five data points to help form your holiday marketing strategy

Tips and tricks to drive your holiday marketing success. Discover how to drum up engagement and boost loyalty during the festive period.

The best holiday marketing tips for 2020

Our Head of Strategy and Insight shares his top holiday marketing tips: from personalization and segmentation to automation and seasonal touches that will go down a treat.

5 tactics to convert holiday bargain hunters

Using data pulled from Engagement Cloud, we found three key trends occurring across our wide range of customers during the Black Friday weekend: Inactive customers are eagerly re-engaging with brands New customers are more like to become…

Evolving RFM analysis for retailers this holiday season

A natural extension of the Pareto principle which tells us that 80% of sales typically come from 20% of clients, RFM goes further to better understand the behavior of customers, and how best to convert them. Dedicated…

5 ways you could be using email to secure longer-lasting loyalty from one-time BFCM customers

Once the stomping ground of only the biggest US brands, Black Friday has now become a universal sales period that for many – it is too costly to ignore. There are brands out there who don’t embrace…

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