Tagged in: holiday marketing

5 tactics to convert holiday bargain hunters into year-round shoppers

Using data pulled from Engagement Cloud, we found three key trends occurring across our wide range of customers during the Black Friday weekend: Inactive customers are eagerly re-engaging with brands New customers are more like to become…

Evolving RFM analysis for retailers this holiday season

A natural extension of the Pareto principle which tells us that 80% of sales typically come from 20% of clients, RFM goes further to better understand the behavior of customers, and how best to convert them. Dedicated…

Making the most of your Black Friday campaign

It’s, therefore, safe to say that getting your Black Friday campaign right is essential. Over the last ten years, we’ve seen a massive shift in Black Friday sales. Traditionally an in-store shopping extravaganza, Black Friday deals are…

How to build customer loyalty during peak season?

According to eMarketer, only around 46% of customers claim that the overall price is the number one reason why they buy gifts from a particular retailer. This leaves plenty of room for other forms of customer retention…

Top 10 site search best practices for the Holidays

This winter, ensure that every aspect of your business is prepared for shoppers so you can have a high impact and low-stress holiday season by following these simple site search best practices. 1. Include autocomplete Autocomplete is…

Holiday Email Marketing Q&A: Your Planning Questions Answered

Need help planning your holiday email campaign? You’re not alone. In our recent webinar, How to Get Holiday Ready: Your Festive Email Plan, Matthew Potter, Regional VP EMEA at Movable Ink and Skip Fidura, Client Service Director…

12 top email tips for Christmas

Making the most of every piece of onsite behavior to drive email campaigns is critical and can be the difference between an average season and bumper sales returns. Email continues to be a proven channel for increasing…