Tagged in: engagement scoring

3 common lead scoring pitfalls (and how to avoid them)

B2B marketing and sales teams across the world use lead scoring as a method to determine where prospective customers are sitting in the sales funnel. The role of the marketer is an important one, as they have…

How can you really gauge your customers’ interest?

So, what if you could know who each customer is and how interested they are in your brand and products – without actually being there. Imagine if you could tell how many emails and social posts they’ve…