4 strategies to integrate PPC and email for better results
Have your digital marketing conversions hit a plateau? You know what to do with your pay-per-click campaigns to get more traffic to your site. And you know how to use email marketing to nurture potential leads. But…
7 tips to generate email engagement
Engaged and loyal customers can help boost a company’s revenue. Engaging your email recipients is vital for converting prospects and building customer loyalty. What’s more, looking your best in the inbox increases your brand’s reputation. Engagement can…
Hubble, bubble, email and trouble
Americans spent $9.1 billion on Halloween in 2017. If that didn’t bowl you over, did you know that a quarter of all the sweets sold annually in the US is purchased for Halloween? Uh huh – w.t.f. Halloween…
5 best practice tips for email
Reading this blog will provide you with five fundamentals of high-performing email campaigns. You’ll also receive a handful of hints, tips and useful tools to easily create email campaigns which deliver great business results. 1. Above the…
The birth of omnichannel
Consumers have witnessed unprecedented change in recent decades. Shifts in behavior and demand have opened up new markets Existing markets have expanded their offerings The above has triggered an avalanche of products and services The digitalization of…
Email marketing for ecommerce
As a marketer you know the importance of data. Without it you don’t know who your customer is, how to target them and, even worse, you don’t know how your activity is performing. When you sell online…
Can you grab a Millennial’s attention with email marketing? (written by a Millennial)
Millennials: the kids (now adults) who’ve been saturated with advertising and marketing strategy since day zero, and who know every trick in the book. The generation we criticize for their reliance on tech, while simultaneously begging them…
5 not-so-hidden resources to spring your marketing forward this Easter
As Easter approaches, it’s the perfect time to spring into the season with your marketing. This time of year isn’t just for confectioneries, either. The unofficial start of spring is a great time for any brand with…
It’s time to get personal. Really personal.
Take a generic opening. Add a generic offer. Then fill with generic content. This, unfortunately, is the formula for millions of emails sent out each week. 63% of the respondents in a recent survey we conducted with the…
9 Best practice tips for optimizing a landing page
As marketers we focus on the design targeting and optimization of our messages, meaning we can sometimes feel like the next stage is someone else’s job. The chances of a successful conversion however will be greatly reduced…
Your guide to super personalizing your emails and landing pages!
So what do you exactly stand to benefit from if you super personalize your digital marketing? According to CMO, personalized emails deliver six times higher transaction rates and in-house marketers who personalize their web experiences see on…
Spring has sprung: our latest release is here
Spring: the flowers start blooming, the birds start chirping, we all wonder if it’s still too early to get the barbecue out… and dotmailer ships a new release. This time we really do have something for everyone,…
The address formerly known as email – what Gmail’s ‘international’ support means
Andrew Gretton, dotmailer’s Lead Developer, provides his twinkly insight on Gmail’s latest announcement. Gmail are staying on the cutting edge of tech, and made a recent announcement that they’re going to start supporting “international” email addresses. What…