Tagged in: email

5 ways email and social can help each other out

Discover five ways to combine the power of email and social. Learn how to acquire customers smarter and target them better across channels.

9 best practice tips for optimizing a landing page

What is a landing page? A landing page is a single web page specifically designed for marketing purposes.  When a visitor clicks a link in your email marketing, ads from Google, Facebook, Instagram, or other pages across…

What is omnichannel marketing?

Consumers have witnessed unprecedented change in recent months. As businesses and consumers adapt to the changing behaviors, omnichannel marketing takes center stage in the new customer journey. Shifts in behavior and demand have opened up new omnichannel…

The bare necessities of email marketing

After you’ve spent a great deal of your time and effort creating attractive and engaging emails, you can sometimes become blind to the little mistakes that slip through the cracks. While the odd mistake is nothing to…

Getting the most out of your email design

From email experts to newbies just entering the industry, there are common design errors that are occurring time and time again. Perhaps it’s because you need results fast, or maybe you’re not aware of some of the dos and don’ts…

Email marketing automation for beginners

At dotdigital, we talk a lot about our platform Engagement Cloud, and all the amazing features, like automation, that can add value to your marketing. But what if you don’t quite know where to start with all…

4 ways to use social media with email

But why is social media so popular? Facebook, Twitter, and Instagram allow audiences to stay connected and connect with people they never meet in real life. Social influencers have emerged from this and are now instrumental in…

4 strategies to integrate PPC and email

Have your digital marketing conversions hit a plateau? You know what to do with your pay-per-click campaigns to get more traffic to your site. And you know how to use email marketing to nurture potential leads. But…

7 ways to boost emails with social proof

So, what if there were a way to increase email conversions and improve customer experience – all without changing anything about the product or the price? Social proof uses readily available content to boost ecommerce emails, without…

Examples of brands with excellent omnichannel experiences

The birth of omnichannel has led to a revolution in the digital marketing world. Marketers have long since known about the advantages and effectiveness of omnichannel’s success; putting it in to practice has been challenging. Juxtapose that…

Hubble, bubble, email and trouble

Americans spent $9.1 billion on Halloween in 2017. If that didn’t bowl you over, did you know that a quarter of all the sweets sold annually in the US is purchased for Halloween? Uh huh – w.t.f. Halloween…

5 best practice tips for email marketing

Reading this blog will provide you with five fundamentals of high-performing email campaigns. You’ll also receive a handful of hints, tips and useful tools to easily create email campaigns which deliver great business results. 1. Above the…

Email marketing for ecommerce

As a marketer you know the importance of data. Without it you don’t know who your customer is, how to target them and, even worse, you don’t know how your activity is performing. When you sell online…

Can you grab a Millennial’s attention with email marketing? (written by a Millennial)

Millennials: the kids (now adults) who’ve been saturated with advertising and marketing strategy since day zero, and who know every trick in the book. The generation we criticize for their reliance on tech, while simultaneously begging them…

5 not-so-hidden resources to spring your marketing forward this Easter

As Easter approaches, it’s the perfect time to spring into the season with your marketing. This time of year isn’t just for confectioneries, either. The unofficial start of spring is a great time for any brand with…

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