Hubble, bubble, email and trouble
Americans spent $9.1 billion on Halloween in 2017. If that didn’t bowl you over, did you know that a quarter of all the sweets sold annually in the US is purchased for Halloween? Uh huh – w.t.f. Halloween…
5 best practice tips for email
Reading this blog will provide you with five fundamentals of high-performing email campaigns. You’ll also receive a handful of hints, tips and useful tools to easily create email campaigns which deliver great business results. 1. Above the…
The birth of omnichannel
Consumers have witnessed unprecedented change in recent decades. Shifts in behavior and demand have opened up new markets Existing markets have expanded their offerings The above has triggered an avalanche of products and services The digitalization of…
Email marketing for ecommerce
As a marketer you know the importance of data. Without it you don’t know who your customer is, how to target them and, even worse, you don’t know how your activity is performing. When you sell online…
Can you grab a Millennial’s attention with email marketing? (written by a Millennial)
Millennials: the kids (now adults) who’ve been saturated with advertising and marketing strategy since day zero, and who know every trick in the book. The generation we criticize for their reliance on tech, while simultaneously begging them…
5 not-so-hidden resources to spring your marketing forward this Easter
As Easter approaches, it’s the perfect time to spring into the season with your marketing. This time of year isn’t just for confectioneries, either. The unofficial start of spring is a great time for any brand with…
It’s time to get personal. Really personal.
Take a generic opening. Add a generic offer. Then fill with generic content. This, unfortunately, is the formula for millions of emails sent out each week. 63% of the respondents in a recent survey we conducted with the…
9 Best practice tips for optimizing a landing page
As marketers we focus on the design targeting and optimization of our messages, meaning we can sometimes feel like the next stage is someone else’s job. The chances of a successful conversion however will be greatly reduced…
Your guide to super personalizing your emails and landing pages!
So what do you exactly stand to benefit from if you super personalize your digital marketing? According to CMO, personalized emails deliver six times higher transaction rates and in-house marketers who personalize their web experiences see on…
Spring has sprung: our latest release is here
Spring: the flowers start blooming, the birds start chirping, we all wonder if it’s still too early to get the barbecue out… and dotmailer ships a new release. This time we really do have something for everyone,…
The address formerly known as email – what Gmail’s ‘international’ support means
Andrew Gretton, dotmailer’s Lead Developer, provides his twinkly insight on Gmail’s latest announcement. Gmail are staying on the cutting edge of tech, and made a recent announcement that they’re going to start supporting “international” email addresses. What…
Then & Now – How email has changed between World Cups
A lot happens in four years, between World Cup tournaments. Apart from the rise and fall of football personalities, technology and marketing can change a whole bunch! Our Head of Studio, Ger Ashby, took time out from crafting…
INFOGRAPHIC: Email & eCommerce – An Understated Relationship
Email is one of the most established forms of digital communication. It pretty much forms the basis of every interaction and service exchange on the Internet. But both marketers and brands often take it for granted. It’s…
INFOGRAPHIC: The Need For Speed – new research indicates marketers could increase their ROI by 33%
This month, eConsultancy in partnership with dotMailer published a major new study into how marketers spend their time, and how their use of time directly affects their marketing success. The results were eye-opening. Get the ‘at-a-glance’ from…