Tagged in: email segmentation

Why is segmentation a must for all business types?

Targeting your audience with the right and relevant information is not only going to increase your chances of conversion, but will massively help with keeping your customers engaged and loyal – and you’ll likely see an improvement…

Is multi-persona messaging a quick win for data-poor marketers?

It all comes down to the data, as always. The more data you capture and store, the more you get to know your customers and the more you can tailor the message so it’s relevant to them.…