Tagged in: Industry News & Strategy

Marketers fess up – The DMA Marketer Email Tracker 2017

  In November 2016 we learned that 84% of consumers found less than half of their emails ‘interesting or relevant’. This came as a bit of a shock, as email’s consistently named the preferred channel for customers…

Don’t just take our word for it

The concept of social proof is simple: if you see someone else – or a group of people – doing something, you’re more inclined to mirror the behavior yourself. The same is true in the world of…