Tagged in: email marketing strategy

Can email newsletters be sexy?

Do you ever just open your mail app and think “what sexiness will I see today?” … no, I doubt you do. But think about this; there are specific reasons you’ve opened an email, clicked through to…

Is this the end of offer-led email marketing?

In the Direct Marketing Association’s most recent Consumer Email Tracker report, more than half of consumers said the top reason for joining a brand’s mailing list is to receive money off and %-off deals. But conversely (and…

Marketing strategies to boost your email open rates

Beautiful looking emails, filled with engaging messages and fantastic offers, can only be appreciated by their reader if they are opened in the first place.  As far as success metrics go, open rates shouldn’t be used as…

Don’t be a copywronger!

Every business owner needs to market their products and services, but not every business owner can be an award-winning writer. However, when writing content for marketing emails, you’ll be pleased to hear you don’t have to be…

Holiday Email Marketing Q&A: Your Planning Questions Answered

Need help planning your holiday email campaign? You’re not alone. In our recent webinar, How to Get Holiday Ready: Your Festive Email Plan, Matthew Potter, Regional VP EMEA at Movable Ink and Skip Fidura, Client Service Director…