Tagged in: email marketing automation

Post-sale email marketing – how to dramatically increase your ROI

Post-sale email marketing is about extending the value of the customer experience. Find out which tactics will help you drive more engagement, revenue, and loyalty.

7 Boxing Day email marketing essentials

But the times they are a-changing.   Historically a key sales day, in-store footfall has dropped over recent years. Today’s shoppers prefer to bag a bargain during Black Friday or over 27, 28, and 29 December. Instead, there’s…

4 tips to perfectly target your customers

AI is a buzzword in marketing right now. For marketers like you, battling these everyday challenges, it acts as a shining light at the end of the tunnel. With any luck, when it comes, AI will be…

Let’s talk about email best practice

Despite all the quirky new ways to promote your brand, email continues to be the most effective and influential. What makes email so powerful today? Email is a fast and direct way to reach your customers, wherever…

Make email automation the backbone of your B2B marketing strategy

Not too long ago, our in-house consultant Gavin Laugenie hosted a dotlive on the top 5 automation programs B2B companies should be doing, the reasons why and the results you can expect to yield from them. Below are the…

How to tap into the consumer’s psyche with your email marketing campaigns

You don’t need to have studied psychology or consumer behavior to know that human beings have both an emotive and rational side. Our process is essentially reactive, then proactive. We eat with our eyes, don’t we? In…

dotdigital support: getting you back on your feet

Focus on customer success Over the past 12 months dotdigital has focused on eliminating silos and improving the communication practices between teams and customers; in doing so, we’ve set the foundations for our customers’ success. We recognise…

3 ways to add user-generated content to triggered email campaigns

Yet due to their automated nature, many marketers shy away from the idea of personalizing triggered email visual content beyond basic audience segmentation. However, adding personalized visual content to even the most specific triggered email campaigns can…

The Paperchase card that keeps on giving

Paperchase’s strong presence on the British high street places the brand in an enviable position to harness the potential of omnichannel retail. And it has done just that with its Treat Me loyalty program, which was launched…

Tools and tips for data best practice

When sitting down to devise an email marketing strategy, it is always best to start from the very beginning. Review the core component of all emails: data; specifically the email address. Where has it come from? How…

Bag last-minute Halloween buyers before it’s too late

Whether you embrace the holiday or shrink from it in terror, have no fear – it’s not too late to design a winning email marketing campaign for Halloween. At dotmailer, we know it can sometimes be a…

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