7 Boxing Day email marketing essentials – how to get what you want this year
But the times they are a-changing. Historically a key sales day, in-store footfall has dropped over recent years. Today’s shoppers prefer to bag a bargain during Black Friday or over 27, 28, and 29 December. Instead, there’s…
11 devilishly good Halloween marketing tactics to BOOst your KPIs
Halloween is fast approaching. That means two things: The watershed will be brimming with grisly, gory, grotesquely gruesome movies. (Not my cup of tea; I prefer ‘It’s the Great Pumpkin, Charlie Brown’.) Brands will pepper their stores,…
7 tips to generate email engagement
Engaged and loyal customers can help boost a company’s revenue. Engaging your email recipients is vital for converting prospects and building customer loyalty. What’s more, looking your best in the inbox increases your brand’s reputation. Engagement can…
4 tips to perfectly target your customers
AI is a buzzword in marketing right now. For marketers like you, battling these everyday challenges, it acts as a shining light at the end of the tunnel. With any luck, when it comes, AI will be…
Christmas didn’t quite work out? Well maybe Valentine’s Day then.
Valentine’s Day is on the 14th of February. This should not come as too much of a surprise as it’s always on the 14th of February. Yet, it sneaks up on us each and every year. We…
Let’s talk about email best practice
Despite all the quirky new ways to promote your brand, email continues to be the most effective and influential. What makes email so powerful today? Email is a fast and direct way to reach your customers, wherever…
Make email automation the backbone of your B2B marketing strategy
Not too long ago, our in-house consultant Gavin Laugenie hosted a dotlive on the top 5 automation programs B2B companies should be doing, the reasons why and the results you can expect to yield from them. Below are the…
How to tap into the consumer’s psyche with your email marketing campaigns
You don’t need to have studied psychology or consumer behavior to know that human beings have both an emotive and rational side. Our process is essentially reactive, then proactive. We eat with our eyes, don’t we? In…
dotdigital support: getting you back on your feet
Focus on customer success Over the past 12 months dotdigital has focused on eliminating silos and improving the communication practices between teams and customers; in doing so, we’ve set the foundations for our customers’ success. We recognise…
3 ways to add user-generated content to triggered email campaigns
Yet due to their automated nature, many marketers shy away from the idea of personalizing triggered email visual content beyond basic audience segmentation. However, adding personalized visual content to even the most specific triggered email campaigns can…
Treat Me: the Paperchase card that keeps on giving
Paperchase’s strong presence on the British high street places the brand in an enviable position to harness the potential of omnichannel retail. And it has done just that with its Treat Me loyalty program, which was launched…
Tools and tips for data best practice
When sitting down to devise an email marketing strategy, it is always best to start from the very beginning. Review the core component of all emails: data; specifically the email address. Where has it come from? How…
Be brave! Bag those last-minute Halloween buyers before it’s too late.
Whether you embrace the holiday or shrink from it in terror, have no fear – it’s not too late to design a winning email marketing campaign for Halloween. At dotmailer, we know it can sometimes be a…
We’ve been wowed by Aquascutum’s innovative competition campaign
Here at dotmailer we keep our eyes peeled and our ears sharpened for customers who are doing fantastic things with our platform; it’s great to see companies making use of the tools we’ve created in inventive ways…
8 reasons why your ecommerce business needs marketing automation
Here are eight solid reasons your ecommerce business needs marketing automation: Easier to personalize marketing campaigns Consumers want to see and hear things that are personal to them, especially in a world where they’re faced with increased…