Email marketing: 100 terms you need to know
100 email marketing terms you need to know A A/B split test: An A/B split test measures the performance of two variables in your email. For example, two subject lines or two calls to action. Abandoned cart email: An…
6 ways to change your email content
Generating content for your email marketing is an ongoing struggle for many marketers – especially those teams who act as email marketers and content creators. Producing fresh content send after send is hard. Even for the most…
Making the most of email marketing for luxury brands
Contact still not converted after the second abandoned basket email? Send a discount code. New subscribers still haven’t made their first purchase after x amount of time? Send a discount code. It just works. So what do…
Different types of email “from” address
Getting your subject line right is a constant struggle for email marketers. Brands should be constantly testing to ensure they’re righting subject lines that are engaging and drive opens and conversions. But before readers turn their attention to your…
10 email tactics to drive more sales this holiday season
Email tactics that will help you get more bang for your buck this holiday season.
5 steps towards a successful email marketing campaign
Create a successful email marketing campaign in five easy steps. From building your mailing list to engaging content and tracking, send emails that are worth opening.
What is email marketing?
Email marketing is the branch of your digital marketing strategy that uses email to promote your brand, products, and services. Using email marketing you’re engaging with leads that have expressed a direct interest in your brand by…
Email marketing campaigns that pack a punch
We receive countless emails every day. Work emails, personal emails, marketing emails, reminders, and order confirmations. But how many of these capture our attention? The days of batch-and-blast email marketing are long gone. Modern marketers need to…
7 tips for writing the perfect email subject line
As it stands, email subject lines are the second most important factor in the reader’s decision whether to open or not. Brand awareness and the sender’s name is the only factor that tops it. Why? Because it’s…
