Behavioral campaign ideas you can use
We’re coming to the end of our deep dive on using neuroscience and the purchase formula in your campaigns. We’ve discussed why the purchase formula is so important, and why increasing reward activation in the brain is…
The Holiday Hub: deliver emails with impact this holiday season
Like the 2020 holiday season, 2021 will present some unknowns that marketers will need to adapt to, but there are plenty of things we do know that can help us prepare for the upcoming busy period that…
How to avoid send anxiety
Whether it’s sending an email out to your database, posting on social media, or publishing a blog… the fear that you’ve not noticed a mistake is real – and surprisingly common. Whether you’re emailing a few hundred,…
What is EDM marketing?
“The times change, and if you don’t change with them, you get left behind.” Bradley Walsh I couldn’t agree more with that quote. The ecommerce industry is changing, and believe it or not, 319.6 billion emails are…
What is email marketing?
Email marketing is the branch of your digital marketing strategy that uses email to promote your brand, products, and services. Using email marketing you’re engaging with leads that have expressed a direct interest in your brand by…
Testing Christmas creative
Seasonal marketing is no joke. Your audience is about to be bombarded with holiday marketing, so what are you going to do to make your email marketing stand out? Christmas is undoubtedly the best time of year…
What is customer-centric email marketing?
If you want to drive the marketing results you want, you need to be thinking about the experience you’re delivering. What are the benefits for the subscriber? It’s important to remember that email is an inbound marketing…
Father’s Day: email and subject line inspiration
Fathers have a tough time with it. On average, shoppers spend significantly more on Mother’s Day. In the US, shoppers typically spend around $130 celebrating mothers, while spend on fathers usually amounts to about $75. Similarly, shoppers in…
What to do if you send an email by mistake
Email marketing is only successful because of the people behind it. Computers still aren’t able to create the engaging email marketing campaigns you need to reach customers. And really, would we want them too? Your campaigns resound…
Email marketing: 100 terms you need to know
100 email marketing terms you need to know A A/B split test: An A/B split test measures the performance of two variables in your email. For example, two subject lines or two calls to action. Abandoned cart email: An…
6 ways to change your email content
Generating content for your email marketing is an ongoing struggle for many marketers – especially those teams who act as email marketers and content creators. Producing fresh content send after send is hard. Even for the most…
Making the most of email marketing for luxury brands
Contact still not converted after the second abandoned basket email? Send a discount code. New subscribers still haven’t made their first purchase after x amount of time? Send a discount code. It just works. So what do…
Different types of email “from” address
Getting your subject line right is a constant struggle for email marketers. Brands should be constantly testing to ensure they’re righting subject lines that are engaging and drive opens and conversions. But before readers turn their attention to your…
10 email tactics to drive more sales this holiday season
Email tactics that will help you get more bang for your buck this holiday season.
5 steps towards a successful email marketing campaign
Create a successful email marketing campaign in five easy steps. From building your mailing list to engaging content and tracking, send emails that are worth opening.
Email marketing campaigns that pack a punch
We receive countless emails every day. Work emails, personal emails, marketing emails, reminders, and order confirmations. But how many of these capture our attention? The days of batch-and-blast email marketing are long gone. Modern marketers need to…
