Tagged in: email deliverability

dotdigital is a CSA certified sender

With more than 1,000 members, eco is the largest internet industry association in Europe. The DDV is the largest national consortium of dialog marketers in Europe. The CSA acts as a neutral interface between mailbox providers and…

Deliverability insights: avoiding spam traps and other revenue risks during the festive period

Deliverability risk alert: We get it – the c-level execs are clamoring for bigger databases and more potential customers to squeeze some revenue from. The temptation to send a quick, cheeky email to that list from 2016…

Email deliverability: make Black Friday about consent, not spam

The last email deliverability blog I wrote was about how communicating to everyone in your lists needs to be done strategically, and that email may not be the best path. One of the seasons where senders feel…

Email: 3 things you must do instead of ‘sending to all’

This is one of the most frequent conversations I have with dotdigital customers who want to email their entire recipient base about a change – and usually quickly. They want help with minimizing risk and troubleshooting the…

Deliverability: it doesn’t have to be the Pandora’s Box of email marketing

Email marketers should not be scared of Deliverability – it’s an essential part of email marketing that needs to be understood in order to drive best-of-breed sending practices. What is Deliverability? Deliverability is quite literally the ability…

The increased importance of domain reputation on your deliverability

In recent years, email classifying technologies have moved beyond basic IP address reputation measures and have focused on other signals, including placing a heavier value on domain reputation.  This means the classifier looks at all of the…