Tagged in: email automation

5 tactics for a successful email program

This year’s Hitting the Mark showcased the email and customer experience tactics of 100 global ecommerce brands. The report revealed both the triumphs and pitfalls of marketers as they bid to foster everlasting relationships from the inbox…

Inspiring the serious marketer in you: Hitting the Mark email benchmark report 2018 is here

We’ve expanded our remit. Our sample now includes a mix of big and small companies, across three continents with the inclusion of Asia-Pacific (APAC), as well as incorporating brands from the B2B sector.  It’s our biggest, beefiest…

The true taste of success: Monin stays connected to customers and understands what drives them

To inspire brand loyalty, you need to stay connected and understand what interests your customers. Why should they keep coming back? What can you offer them that a competitor can’t? dotmailer gives you access to seamless integrations…

These five email programs will make you stand out in the inbox

So, you’ve made the decision to take on an ecommerce connector using Commerce Flow or Magento, for instance; it’s all hooked up with dotmailer and ready to go. What next? As with all data-driven marketing, your customer insight…

Harry Hall and email automation: realizing the value of a collaborative implementation

One brand that recognized this was Harry Hall, the renowned equestrian retailer and dotmailer client, who took steps to implement its first email automations with us. These included a welcome series, post-purchase program and a sequence of…

Email marketing is evolving and knowing your KPIs is more important than ever

KPIs or key performance indicators are becoming ever more integral to the reporting and analysis of email marketing. There are many reasons why email KPIs are a must, but most importantly: they make it easier for you…