Tagged in: email and social

Convert your social followers into subscribers

The power of email and social is jaw-dropping! Both channels are extremely potent and warrant full attention from marketers like you. Why? Their direct and wide-reaching capabilities make it easy for you to connect with your subscribers…

List acquisition: make your social networks work harder

Email addresses provide you with a unique way to identify who your customer is (after all, no one else has the same email address as you). With the right tools, you can track their behaviors across your…

Why tailoring messaging to different audiences is key (especially if it’s your partner’s birthday)

Think about it this way. Imagine opening a card from your partner on your 30th birthday, only to find the card contained no mention of your big milestone. And the message inside was so impersonal it could’ve…

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