Tagged in: eis

Skip Fidura: the EIS, Figaro and Single Customer View

What ties the two events together, however, was the topic of single customer view (SCV). When discussed at the Figaro event, most of the delegates rolled their eyes and shook their heads as if SCV was just a…

Skip Fidura @ the EIS in Chamonix: Data quality vs. quantity

The theme of the day was data with some interesting case studies from Scholastic and MBNA on how they are leveraging data from across their business to inform and drive their email marketing programs. While these use…

Skip Fidura @ the EIS in Chamonix: Day 1 round-up

The conference starts about 8 each morning and the sessions carry straight on through lunch, which is where they diverge from the traditional conference format. Most other conferences would either end at this point or would break…