Tagged in: ecommerce

Progressive Web Apps: future-proofing your ecommerce business

The future of ecommerce  PWA is the future of ecommerce, and if you didn’t already know that, we’ll tell you why. When looking for the best customer experience on your ecommerce site, PWA is the answer. Especially…

Progressive Web Apps: an undeniable asset to your business

What are PWAs and how are they revolutionizing ecommerce?   PWAs allow merchants to give their consumers fast, best practice, app-like experiences on mobile, and responsive experiences on desktop, all via one single platform.  Historically native apps have…

Progressive Web Apps: a deep-dive into the next generation of ecommerce experiences

In this four-part blog series, we asked ecommerce experts from our top partners to provide you with exclusive insight into the power and benefits of incorporating PWAs into your marketing strategy. PWAs: a must-have addition to a…

dotdigital and Shopware team up to strengthen omnichannel capabilities for Shopware 6 merchants

The integration allows Shopware 6 merchants to fully unlock the potential of their store’s data and guide their customers through personalized and automated customer journeys. Since 2017, dotdigital has been a great part of our partner network.…

What is the perfect ecommerce customer journey?

2020 sucked, right? I’m stating the obvious here, I know because it was a testing and interesting year for all. Browsing and buying habits changed as our customers adjusted to the “new norm.” I know, the new…

Progressive Web Apps – why Magento store owners need them in 2021

The ever-growing number of mobile users, higher customer expectations, and rapidly changing Google requirements create a challenging environment for merchants. Building a successful ecommerce business requires keeping up with the latest trends and using the latest technologies.…

What is ecommerce marketing?

In this article, we’ll outline our top tips to elevate your ecommerce marketing strategy. What is ecommerce marketing? Ecommerce marketing drives awareness, traffic, and actions towards brands selling goods or services online. Using promotional tactics, the goal…

6 ways to drive repeat purchases

Discover how you can increase your repeat purchases with tried-and-true data-driven marketing tactics. Understand what makes customers tick.

How to integrate ethical practices into your marketing

Why ecommerce brands should focus on ethics What’s all the rage about ethical marketing? Well, consumers are becoming more concerned about how brands and their activities affect people and the planet. One of the reasons they’re becoming…

6 ways to create the best ecommerce customer experience

The reason? Poor customer experience. 73% of consumers point to customer experience as a factor in their purchase decisions.  Think about your most recent online retail transactions. If you had a pleasant experience with a company, you…

5 ways you can adapt to rising online demand

I’ve just ordered a set of paints from Windsor & Newton and 30 Belgium blondes from Beer Hawk to get me through this lockdown. Never have I ever wanted to order so much, because frankly I can’t…

Increasing your revenue with multiple ecommerce storefronts

Building your empire is a tall task. Which is why we released multi-store support to Engagement Cloud this year to make that task feel a bit more manageable. In addition, we thought we’d pick the brains of…

When product recommendations go wrong

Even better are personalized product recommendations. Modern shoppers are crying out for individualized shopping experiences. In fact, we know that an astonishing 77% of consumers will actually pay more for products when brands provide personalized shopping experiences.   But, how…

4 things you didn’t know product recommendations could do for you

This is the final of a three-part series on where to focus your efforts after a surge in sales from new customers. See parts one and two here. Last week, as part of our series on actions…

Behavioral targeting for ecommerce: your step-by-step guide

Behavioral targeting drives offers that resonate with the individual, anticipate their needs, and save them time. And that means more click-throughs, more conversions, and a happy marketing team. But with all the behavioral data available, how can…

Are you ready for Black Friday? If not, here’s our checklist

For many of us, Black Friday conjures up terrifying images of crushing crowds and fighting over TVs. That’s why we’ve put together the ultimate checklist to help you plan your Black Friday sales with confidence. Today, Black…