Tagged in: ecommerce

4 things you didn’t know product recommendations could do for you

This is the final of a three-part series on where to focus your efforts after a surge in sales from new customers. See parts one and two here. Last week, as part of our series on actions…

Behavioral targeting for ecommerce: your step-by-step guide

Behavioral targeting drives offers that resonate with the individual, anticipate their needs, and save them time. And that means more click-throughs, more conversions, and a happy marketing team. But with all the behavioral data available, how can…

Are you ready for Black Friday? If not, here’s our checklist

For many of us, Black Friday conjures up terrifying images of crushing crowds and fighting over TVs. That’s why we’ve put together the ultimate checklist to help you plan your Black Friday sales with confidence. Today, Black…

How to drive revenue from abandoned carts

Reasons to abandon are almost as unique as your customers. Maybe it wasn’t exactly what they were looking for. Perhaps it was more expensive than they were expecting. Or they hadn’t seen how much shipping would cost.…

The 10 hottest topics to focus on when planning your eCommerce Expo itinerary

eCommerce Expo is almost upon us. Taking place over two days, this year’s eCommerce Expo is going to be bigger than ever. There’s going to be more talks and more insight than one person can handle. Unfortunately,…

8 ways to improve the SEO of your ecommerce website

Did you know that 93% of all online experiences start from a search engine? Not to mention, 37.5% of the traffic to ecommerce websites comes from search, as revealed by SEMrush. That’s a sizeable chunk that cannot…

dotdigital at MagentoLive Australia 2019

The latter was the first event for us as dotdigital, where the tradeshow was an exciting stage to share ideas and network with some of the biggest innovators in ecommerce. MagentoLive was a proud moment for the…

Love your customers like every day were Valentine’s Day

Love is in the air, and so is the desire to shop. The National Retail Federation says American consumers will spend a near-record $19.6 billion on Valentine’s Day. So, just like the Romeos trying to find their…

How messaging API providers can help with FinTech

FinTech (financial technology) has revolutionised the financial sector. Customer expectations of their financial services have skyrocketed in the wake of mobile-based apps, or personalised borrowing, investing and buying. Nimble digital start-ups have taken on industry giants in David…

Turning your online browsers into buyers

Think about it. A customer signs up to your online fashion site: They’re into international designers? ✔️ They want to receive invites to exclusive events? ✔️ Stated they’ll only purchase items that are organic? ✔️ The reality?…

Combatting customer shakedowns: how to make sure offers don’t dent your bottom line

They’ve cottoned on to your tactics, and now, they’ve got the tools and talent to work them in their favor. It may feel like a constant struggle, but we’re here to tell you that it doesn’t have…

5 best practice tips for email marketing

Reading this blog will provide you with five fundamentals of high-performing email campaigns. You’ll also receive a handful of hints, tips and useful tools to easily create email campaigns which deliver great business results. 1. Above the…

Ecommerce marketers, do you really need SMS?

SMS marketing provides brands with the opportunity to craft an immediate personal relationship with customers, but many are yet to incorporate the channel. With consumers running the game when it comes to tech adoption, those that act…

Boost your ecommerce success with dynamic pricing

The goal of every single ecommerce retailer is to find a solid way that leads them to improve their business. Personalized and segmented emails, delivering a great user experience and customer support, publishing good performing ads… The…

The true taste of success: Monin stays connected to customers and understands what drives them

To inspire brand loyalty, you need to stay connected and understand what interests your customers. Why should they keep coming back? What can you offer them that a competitor can’t? dotmailer gives you access to seamless integrations…