Doing less and earning more: AI for higher AOV in ecommerce
Personalization is one of the most important optimizations you can make on your ecommerce website in 2020: 65% of users said they were motivated to be loyal by receiving personalized offers and 61% by personalized product recommendations.…
The 10 hottest topics to focus on when planning your eCommerce Expo itinerary
eCommerce Expo is almost upon us. Taking place over two days, this year’s eCommerce Expo is going to be bigger than ever. There’s going to be more talks and more insight than one person can handle. Unfortunately,…
5 ecommerce content hacks that give you a competitive edge
In fact, it feels like the same thing happens every time you launch a promotion. Every holiday. Every deal. Every product. The big retailers can just drop price to win more customers. And then they throw on…
We’ve been wowed by Aquascutum’s innovative competition campaign
Here at dotmailer we keep our eyes peeled and our ears sharpened for customers who are doing fantastic things with our platform; it’s great to see companies making use of the tools we’ve created in inventive ways…
Fred Perry adopts e-receipts to get a single customer view
The iconic British fashion brand, loved by many subcultures since it was founded in 1952, has 135 stores globally. The implementation of e-receipts allows Fred Perry to match email addresses collected in stores with customers who shop…
Boxing Day Online Sales Break Records
Figures released by Experian Hitwise show that Boxing Day 2011 was the UK’s biggest ever online shopping day. High sales were expected with many retailers already prepared with campaigns to drive shoppers to their sites, and those…
