Tagged in: dotdigital cts team

intu: Using preferences to meet customer expectations in the inbox

In 2018 brands should be basing their communications on customers’ preferences. This ensures that every message resonates with them, regardless of whichever channel they chose. It’s a lot to take on board to ensure that customers are…

Why do I need a Project Manager?

If you read my colleague’s post around the theme of bridging the gap between marketers and developers, you’ll understand a little more about what we do. In this blog, I’ll attempt to answer the question about why a Project…

How to produce the perfect development brief

In the second part of our ‘Bridging the gap between marketers and developers‘ series, I’ll outline a handful of techniques that can really help you make your development brief as easy to understand, and as comprehensive, as possible. When working…

Technologists are from Venus and Marketers are from Mars

Is a lack of translation/understanding between marketers and developers holding back your projects? We’ve all been there. Someone is talking in one language and we are listening in another. Meetings where one side are talking Targon* (technical…