Tagged in: DMA

Marketers fess up – The DMA Marketer Email Tracker 2017

  In November 2016 we learned that 84% of consumers found less than half of their emails ‘interesting or relevant’. This came as a bit of a shock, as email’s consistently named the preferred channel for customers…

Deadline for the 2017 eec Awards is fast approaching

The prestigious eec Email Maketing Awards is an annual event recognizing the great and the good of the industry. We’re also proud that our Founder & President, Tink Taylor, is on the eec Awards subcommittee. It’s free…

A first look @ the UK Direct Marketing Association (DMA) Email Tracking Report 2017

Sometimes a bit of that déjà vu feeling can be a giggle, but when repetition is costing you time and money, it’s a little less amusing. We’ve just been given first access to The UK Direct Marketing…

It’s time to get personal. Really personal.

Take a generic opening. Add a generic offer. Then fill with generic content. This, unfortunately, is the formula for millions of emails sent out each week. 63% of the respondents in a recent survey we conducted with the…

Worried About Click-Through Rates? Maybe There’s Another Way

As part of his responsibilities as a DMA email marketing council member, Skip Fidura, Digital Director at dotAgency, recently put together a few words for those with concerns about open rate stats. It’s a good read for…

Email Open And Click Through Rates On The Rise

Back in October, we reported on the DMA’s latest email marketing benchmarking report. Well, time flies as we have just received a copy of the report for H1 2010 and there are some interesting trends in it.…

Judging The 2010 DMA Awards

In my role as a member of the DMA’s Email Marketing Council, one of my responsibilities is the annual judging of the DMA Awards. The process kicks off by looking at the submissions and assessing their success…

90% See Email As Strategically Important

The Direct Marketing Association (DMA) has released its latest National Client Email Benchmarking Survey 2010 and there are two clear themes that come through in the report: the need for ROI and the development (or not) of…

DMA: Acquisition Click Throughs Drop 60%

The Direct Marketing Association (DMA) has just released its latest National Email Benchmarking Report for Q2 2009. The quarterly benchmark always makes for interesting reading, so we’ve cast our eyes over the latest installment to bring you…

Have Your Say At The DMA

The DMA opened voting today for the 2010 DMA council elections, including the Email Marketing Council. If your organisation is a DMA member then this is your chance to have a voice within the direct marketing industry.…

Ready Steady Edinburgh

By Tink Taylor Ready Steady Email is extending its reach across the UK. After successful events in London and Bristol, Edinburgh is the next city to host this unique half day workshop, run jointly by the DMA…