Tagged in: deliverability

Don’t panic and send toilet paper emails

I knew I would have to say something though when I received an email about postponing a 5k race from a running company that I haven’t interacted with since 2011. When I thought about it, I realized…

The 6 Cs of deliverability

Sure, these days we’re all about omnichannel. We eat, sleep, rave, and repeat our omnichannel mantra of sending the right messages to the right people, on the right channel at the right time. But we’ve never taken…

3 things to do instead of ‘sending to all’

This is one of the most frequent conversations I have with dotdigital customers who want to email their entire recipient base about a change – and usually quickly. They want help with minimizing risk and troubleshooting the…

Colart: a sleek enterprise onboarding partnership

Onboarding Colart was a pleasure. We were extremely excited to be a part of the brand’s unique vision which, to ensure a timeless transition, involved a large amount of scope from our professional services and custom integrations…

Deliverability: it doesn’t have to be the Pandora’s Box of email marketing

Email marketers should not be scared of Deliverability – it’s an essential part of email marketing that needs to be understood in order to drive best-of-breed sending practices. What is Deliverability? Deliverability is quite literally the ability…

How to get past the spam filters–Part 1

The number one factor stopping your emails making it to the inbox is that filters assume you are sending spam. And it’s alarming how many marketers aren’t sensitive to their ‘spammy’ behaviour. My next couple of posts…

Email Deliverability Is Like Going On Holiday

As an email marketing consultant I’ve lost count of the number of times I’m asked why an email marketing message ends up in the junk folder. The questioner usually wants to know whether we can guarantee that…

Filtering Out The Fake Filters!

As someone with way too many different email accounts and a vested interest in all email marketing I am usually comforted by the knowledge that the spam filters on my inbox are working to protect me. That…

Missing In Action

By Eleanor WorkmanEmail delivery can be every email marketer’s best friend but also occasionally biggest headache. Recent research from Goodmail found that 20% of B2C messages to qualified email addresses don’t get delivered to the inbox. Over…

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