Supercharging your marketing communication with in-store customer data
Businesses with a retail presence know very well that a strong omnichannel strategy lives and dies on having a single customer view. Storing offline and online shopping history in one place sounds awesome on paper but collecting…
Tools and tips for data best practice
When sitting down to devise an email marketing strategy, it is always best to start from the very beginning. Review the core component of all emails: data; specifically the email address. Where has it come from? How…
‘Keep calm and carry on’ – Words of wisdom when facing a data loss
It was one of those rare warm spring days in London and I was rushing from one meeting that ran over to another with a colleague for a working lunch. We were meeting in one of those…
