Tagged in: cyber monday

5 ways you could be using email to secure longer-lasting loyalty from one-time BFCM customers

Once the stomping ground of only the biggest US brands, Black Friday has now become a universal sales period that for many – it is too costly to ignore. There are brands out there who don’t embrace…

Black Friday and Cyber Monday – Ready for the aftermath?

The massive surge in people online looking for deals presents an unmissable money-making opportunity for ecommerce businesses. But it’s not just a chance for sales, it’s an opportunity to create customers later down the line. But how…

Getting Black Friday & Cyber Monday ready

This welcome early Christmas present was flown over, by special delivery, from the US to the UK last year for the very first time and for my team at dotmailer it presented some very interesting engineering challenges!…

5 crucial email marketing strategies to get the most from Cyber Monday

Black Friday (the shopping day immediately following Thanksgiving in the US) represents a milestone in the retail calendar. But an increasingly stronger gauge of retail demand comes just a few days later, in the shape of Cyber…