Tagged in: Customer lifecycle

5 stages of the customer lifecycle and which emails to send

What is customer lifecycle marketing and why is it important? Data-driven, customer lifecycle email campaigns are designed to deliver messages to customers at a time that suits them. It’s an email marketing strategy based on the idea…

Winning in customer moments: why email and lifecycle marketing go hand in hand

Today’s hyper-connected consumers are creatures of habit: they journey through lifecycles on the premise of conformity and uniformity, yet they’re also impulsive. They want to do what everyone else is doing; and most of all, they don’t…