Tagged in: customer insight

Behavioral targeting for ecommerce: your step-by-step guide

Behavioral targeting drives offers that resonate with the individual, anticipate their needs, and save them time. And that means more click-throughs, more conversions, and a happy marketing team. But with all the behavioral data available, how can…

What Happens When You Stop Listening To Your Customers?

Lauren Cody, vice president of business strategy and insight for McDonald’s UK recently told market research website ‘research.’ that research and insight plays a central role within the fast food giants overall strategy. You may or may…