Tagged in: customer experience

What does responsible marketing mean for B2B?

Responsible marketing is much more than just another buzzword. It’s a mentality. Marketers looking to smash target and drive revenue must fully embrace responsible marketing to succeed.   Responsible marketing for B2B  No matter the industry or vertical,…

What is customer-centric email marketing?

If you want to drive the marketing results you want, you need to be thinking about the experience you’re delivering. What are the benefits for the subscriber?  It’s important to remember that email is an inbound marketing…

Understanding the customer journey

Customer expectations are changing all the time. On average customers connect with brands on 10 channels making customer journeys increasingly complex. This makes it difficult for marketers to ensure a great customer experience.   We can no longer…

It’s time to get to know your customers

Get To Know Your Customer Day is a day when businesses go the extra mile to delight their customers. But that’s nothing new to the thousands of brands using dotdigital to connect with customers.   Customer experience is at the…

What is customer intent and how to use it in your marketing

Customer intent was the theme of our latest release, but we think it’s time to step back and understand what exactly we mean by the term, and what it means to our marketing strategies. For ecommerce brands,…

How to create interactive customer experiences

Customer experience is not a passing trend. As marketers, we’re no strangers to fads coming and going but the dramatic shift in consumer behavior that happened in 2020 is not going anywhere, anytime soon.   Unfortunately, there is…

How to personalize complicated customer journeys

Not many customer journeys are more complicated than those of a travel brand.   Back in the pre-COVID days, people frequently spent more of their income on travel than home improvements, gym memberships, and financial investments. Unlike the retail…

What is the perfect ecommerce customer journey?

2020 sucked, right? I’m stating the obvious here, I know because it was a testing and interesting year for all. Browsing and buying habits changed as our customers adjusted to the “new norm.” I know, the new…

Customer experience: how to improve key customer touchpoints

How to improve customer experience has been at the top of marketers’ minds for years. We know that customer conversion and retention are based on the experiences we deliver. As brands grow, we start looking for new…

Customer experience: how important is it?

Customer experience (CX) is the key to business success – at least, that’s what they say. A positive experience stays with you. Equally, so does a bad one. To start delivering exceptional experiences its import we understand…

4 ways to create personalized customer experiences

In fact, research shows that by the end of 2020, customer experience will overtake price and product as the key brand differentiator. So it’s time to convert more shoppers and delight loyal customers with personalized experiences throughout…

6 ways to create the best ecommerce customer experience

The reason? Poor customer experience. 73% of consumers point to customer experience as a factor in their purchase decisions.  Think about your most recent online retail transactions. If you had a pleasant experience with a company, you…

How to keep the conversation going post-purchase

You’ve made it through Black Friday, Cyber Monday, Singles’ Day, (maybe even Boxing Day and New Year’s sales by the time you’ve read this) and got yourself a whole lot of new customers – wohoo! With such…

Getting closer to the action: how to keep sports fans engaged

You may think that fans, in their nature, are more engaged with the team or sport they support than your average customer. And, in some ways, that’s true. Your fans are already engaged. They actively want to…

Maintaining brand consistency across channels

We talk a lot about the benefit of using multiple channels at Comapi. After all, we are an omnichannel provider, and know how much an omnichannel approach can add value to any business. But there are many…

Proactive web chat: providing interruptions

We’ve all been there. Happily browsing in a store when an assistant (normally a Saturday staffer) provides you with not the first of many interruptions from your serene shopping with a question. ‘Can I help you?’ We…