Tagged in: customer experience

How to build customer loyalty during peak season?

According to eMarketer, only around 46% of customers claim that the overall price is the number one reason why they buy gifts from a particular retailer. This leaves plenty of room for other forms of customer retention…

Learnings from Bulk Powders: winners of Hitting the Mark 2018 (part 2)

We’ve gone behind the scenes to see how Bulk Powders, winners of this year’s Hitting the Mark, nailed its email marketing and customer experience. Mark Sherwood, Head of Europe at Bulk Powders, kindly agreed to an interview…

Learnings from Bulk Powders: winners of Hitting the Mark 2018 (part 1)

We’ve gone behind the scenes to see how Bulk Powders, winners of Hitting the Mark 2018, nailed its email marketing and customer experience. Mark Sherwood, Head of Europe at Bulk Powders, kindly agreed to an interview to go…

How to use rewards data to improve your customer experience

As eCommerce retailers find it more time-consuming and expensive to generate new customers, they are increasingly looking to their loyalty programs. And customers are certainly eager to sign up. In 2017, there were 3.8 billion memberships of…

Inspiring the serious marketer in you: Hitting the Mark email benchmark report 2018 is here

We’ve expanded our remit. Our sample now includes a mix of big and small companies, across three continents with the inclusion of Asia-Pacific (APAC), as well as incorporating brands from the B2B sector.  It’s our biggest, beefiest…

How retail marketers can drive innovation with email marketing

Movable Ink and dotmailer share a common goal in developing customized strategies and campaigns that help our clients create innovative emails that boost ROI. In this article, we’ll look at a few of the ways that Movable…

Create a more exciting, rewarding and engaging user experience

As marketers, we want to influence our customers and clients to follow the path to conversion. But this can be a challenge for all of us – this is where Nathalie Nahai, the web psychologist, can help.…

Magento Imagine: What CX means in 2016

Globally, merchants are making great strides towards providing a convenient and enjoyable omnichannel experience. But the question is: are brands truly harnessing the insights customers reveal at each step of their purchase journey? CX talks were held…

The 3 basics of great CX

It’s no longer about pushing out everything you want to say to all your customers and seeing what resonates. It’s about putting your customers at the heart of everything you do using the signals they give you…

Getting personal with Marketing Automation

For marketers, customer experience & loyalty is crucial. Businesses must engage and communicate with customers in a relevant and increasingly personal way in order to develop customer loyalty and trust. Indeed, trends show that customers relate better to content…