Tagged in: customer experience

Getting closer to the action: how to keep sports fans engaged

You may think that fans, in their nature, are more engaged with the team or sport they support than your average customer. And, in some ways, that’s true. Your fans are already engaged. They actively want to…

intu: Using preferences to meet customer expectations in the inbox

In 2018 brands should be basing their communications on customers’ preferences. This ensures that every message resonates with them, regardless of whichever channel they chose. It’s a lot to take on board to ensure that customers are…

Ignoring big data is hurting your customer experience

We’ve all heard the saying before – content is king. So, what does that make data? If we’re sticking with the analogy of chess in regards to marketing efforts, where on the board does big data fall?…

How to build customer loyalty during peak season?

According to eMarketer, only around 46% of customers claim that the overall price is the number one reason why they buy gifts from a particular retailer. This leaves plenty of room for other forms of customer retention…

Maintaining brand consistency across your channels

We talk a lot about the benefit of using multiple channels at Comapi. After all, we are an omnichannel provider, and know how much an omnichannel approach can add value to any business. But there are many…

Proactive web chat: providing valuable interruptions

We’ve all been there. Happily browsing in a store when an assistant (normally a Saturday staffer) provides you with not the first of many interruptions from your serene shopping with a question. ‘Can I help you?’ We…

Learnings from Bulk Powders: winners of Hitting the Mark 2018 (part 2)

We’ve gone behind the scenes to see how Bulk Powders, winners of this year’s Hitting the Mark, nailed its email marketing and customer experience. Mark Sherwood, Head of Europe at Bulk Powders, kindly agreed to an interview…

Learnings from Bulk Powders: winners of Hitting the Mark 2018 (part 1)

We’ve gone behind the scenes to see how Bulk Powders, winners of Hitting the Mark 2018, nailed its email marketing and customer experience. Mark Sherwood, Head of Europe at Bulk Powders, kindly agreed to an interview to go…

Four ways to make web chat work for you

We’re an omnichannel provider. It stands to reason that there aren’t many channels out there that we don’t see serious value for businesses in. But when it comes to web chat, we regularly remind people it’s simply…

Omnichannel solutions and customer experience: part two

Part two: How to deliver great customer experience Every single customer experience, whether it’s online or offline, should be an opportunity for personalized service. It should be an interaction and a seamless way for the customer to…

Omnichannel solutions and customer experience: part one

Part One: Omnichannel solutions and customer experience Let’s say you set up accounts for your company on every channel out there. You also advertise that your customers can use these to chat with you about your products…

8 reasons to go omnichannel in your automation, and beyond

There’s no escaping the power of emails. All you have to do is look at the estimated ROI for email campaigns to see it’s a no-brainer. Especially when combined with the ability to create innovative rich content…

A2P SMS best practice: from marketing to logistics

Maybe you’re informing your customers that their parcel will be delivered today. Perhaps you’re letting them know about a deal you have on that you know will benefit them. A2P messaging (Application- to-person, or basically any texts…

SMS: the Strongest Messaging System that’s not going anywhere

Whether it’s A2P or P2P, we’re sure you know that a text message, when delivered, is almost certainly (98% in fact) going to be not only opened but actually read too (probably within three seconds). And yet,…

How to use rewards data to improve your customer experience

As eCommerce retailers find it more time-consuming and expensive to generate new customers, they are increasingly looking to their loyalty programs. And customers are certainly eager to sign up. In 2017, there were 3.8 billion memberships of…

Inspiring the serious marketer in you: Hitting the Mark email benchmark report 2018 is here

We’ve expanded our remit. Our sample now includes a mix of big and small companies, across three continents with the inclusion of Asia-Pacific (APAC), as well as incorporating brands from the B2B sector.  It’s our biggest, beefiest…