Tagged in: Custom From Address

The increased importance of domain reputation on your deliverability

In recent years, email classifying technologies have moved beyond basic IP address reputation measures and have focused on other signals, including placing a heavier value on domain reputation.  This means the classifier looks at all of the…

Read on to learn the importance of branding your emails

So you can imagine my shock each and every time I look at an email that does not come from a branded domain.  I recently got a call from a friend on a number not stored in my…

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