Tagged in: CPaaS

What’s up with WhatsApp for Business?

WhatsApp for business origins The year is 2013 and, new kid on the block, WhatsApp has recorded over $20 million in revenue. Few would have put money on the fact that Facebook would buy it under twelve…

7 surprising WhatsApp stats for your business

With over 1 billion more users and counting flocking to the app since 2014, WhatsApp is not a channel your business can afford to miss out on. As the fastest growing communication channel on the planet, here…

Leveraging omnichannel for your marketing messaging

The days of brick and mortar may be dwindling. But if you think of your potential consumer base as passing traffic to your virtual storefront, then every channel you open is a door for more business to…

Want to supercharge your CRM? Messaging is the solution

Your CRM can be a complex and expensive beast. But when used correctly, it’s also one of the most powerful tools at your disposal. Leveraging powerful APIs for your CRM The best model is when your CRM…

Travel and hospitality business messaging is the perfect model. Here’s why

You’ve booked a holiday (lucky you). What’s the first thing that happens next? Whether you’ve booked via an app, a site, or on the phone, you’re likely to receive a detailed confirmation instantly. And, these days you’re…

The secret to slashing missed appointments

Missed appointments are a common business problem. They are also a costly one. Not only have you spent money to acquire the customer for that appointment, but the slot itself has value that is eating out of…

What is omnichannel messaging? And why does it matter to you?

Omnichannel, omni-channel, omni channel. However you spell it, you might be here because you’re wondering what omnichannel messaging is all about. And how does it compare it multichannel messaging? Or crosschannel? More importantly, you need to know…

The great mistake: losing customers at the decision stage

Don’t let your customers out the funnel at the last minute! Most businesses make this one great mistake and lose customers at the decision stage. Here’s how to avoid it. Congratulations! You have successfully navigated your customer…

Engagement Cloud | CPaaS: The story behind the rebrand

Engagement Cloud | CPaaS: The customer engagement platform built for powerful omnichannel communication As many of you know, the dotdigital Group PLC successfully completed its acquisition of Comapi in November 2017 so that together, we could power omnichannel experiences for more…

To app or not to app

With app usage in decline, yet development costs remaining high, many companies are shunning their own branded applications in favour of alternative messaging experiences that already rival push notifications whilst also offering the much sought after in-app resolution. We…

Improve your application completion rates

The need to improve application completions is a common problem. Whether you are a financial company trying to guide customers through the loan application process or a recruitment agency simply trying to find the right candidate, you…

Not just a buzzword: the significance of scalability

There’s no escaping the fact that scalability is a buzzword. And some buzzwords are just that. Noise. But others are so ever-present in our industries that they are hard to ignore. The question is, how do you…

5 ways business messaging can save the world 

Technology has transformed the world. The likes of Facebook, Twitter and WhatsApp to name a few have transformed our personal lives. Meanwhile email, real-time communications and CRM systems have transformed our work lives. But technology has also…

4 things to consider before picking a Twitter DM provider

More than ever, it’s essential you choose the right tools for your business. Both to support your Twitter strategy, and your overall omnichannel communication strategy. When choosing a Twitter DM provider, it’s important you bear the following in…

Why use Twitter DM for business?

We’ve explored why it’s essential to use Twitter for your business including the customer service and cost-saving benefits. Now let’s examine how you would use Twitter DM as a channel for your business. Make sure you can…