Tagged in: content

My predictions for marketing in 2019

As I sit in the office trying to muster my last ounce of motivation before breaking up for Christmas, I think to myself: what’s marketing going to look like in a year’s time? For marketers like myself…

Convert your social followers into email subscribers

The power of email and social is jaw-dropping! Both channels are extremely potent and warrant full attention from marketers like you. Why? Their direct and wide-reaching capabilities make it easy for you to connect with your subscribers…

Refashion your newsletter and allow your brand to flourish

In abandoning generalization for personalization, the traditional newsletter is getting lost amid the hustle and bustle of email marketing automation. While sending super-relevant triggered messages is a must, newsletters should be recognized as the bread and butter…

Humanise your email marketing content and bring customers closer to your brand

Content is one of the most important aspects of an email’s infrastructure. It’s the personality of the email that either grasps the recipient or puts them off. A subscriber’s impression of content can sometimes be instantaneous, so…

Don’t be a copywronger!

Every business owner needs to market their products and services, but not every business owner can be an award-winning writer. However, when writing content for marketing emails, you’ll be pleased to hear you don’t have to be…

Mobile Search Is The Future: A Summary Of Google’s Think Mobile UK Event, part.1

At dotSearch, we’ve been buzzing about the incredible opportunity for search on mobile for a long time now – it has been on the radar for years, but as important parts of the puzzle fall into place,…

The importance Of A Good Content Strategy

With Google recently rolling out it’s much talked about “Panda” update, prioritising fresh and well written content, it’s more important than ever to make sure your content strategy is designed to get you the best results. Too…

Using A CMS To Drive Email Campaigns

It’s often said that content is king. But creating and distributing content can also be extremely time consuming and resource intensive, so processes that allow for a streamlined approach can be a major help. We’ve been working…