Tagged in: consumer psychology

Create a more exciting, rewarding and engaging user experience

As marketers, we want to influence our customers and clients to follow the path to conversion. But this can be a challenge for all of us – this is where Nathalie Nahai, the web psychologist, can help.…

How to tap into the consumer’s psyche with your email marketing campaigns

You don’t need to have studied psychology or consumer behavior to know that human beings have both an emotive and rational side. Our process is essentially reactive, then proactive. We eat with our eyes, don’t we? In…

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