Tagged in: Click-through rates

Worried About Click-Through Rates? Maybe There’s Another Way

As part of his responsibilities as a DMA email marketing council member, Skip Fidura, Digital Director at dotAgency, recently put together a few words for those with concerns about open rate stats. It’s a good read for…

Email Open And Click Through Rates On The Rise

Back in October, we reported on the DMA’s latest email marketing benchmarking report. Well, time flies as we have just received a copy of the report for H1 2010 and there are some interesting trends in it.…