Tagged in: campaigns

Pay-Per-Click Brand Advertising – To Bid Or Not To Bid?

One question seems to pops up again and again when talking to our PPC clients or prospects: should they be bidding on their own brand terms or not? So, I thought I’d help clarify a few of…

Is Snow The Ultimate Email Marketing Strategy?

We talk a lot on this blog about how to increase the clicks and opens that your emails receive. You’ll find numerous articles about subject lines, personalisation or integration, and these are all vital aspects of the…

Thinking Outside The Inbox

Far too often, email is seen as a quick and easy marketing tactic: you get a contact list, send a monthly newsletter and hope that some of your recipients will buy from you. Sometimes this process can…