How dotdigital is preparing for your Black Friday campaigns
We are also aware that this is a critical sales period for many of our customers. You guys are busy too, and will depend on dotdigital to drive traffic and sales through your online stores. Any problems…
5 tactics to convert holiday bargain hunters into year-round shoppers
Using data pulled from Engagement Cloud, we found three key trends occurring across our wide range of customers during the Black Friday weekend: Inactive customers are eagerly re-engaging with brands New customers are more like to become…
Making the most of your Black Friday campaign
It’s, therefore, safe to say that getting your Black Friday campaign right is essential. Over the last ten years, we’ve seen a massive shift in Black Friday sales. Traditionally an in-store shopping extravaganza, Black Friday deals are…
Are you ready for Black Friday? If not, here’s our checklist
For many of us, Black Friday conjures up terrifying images of crushing crowds and fighting over TVs. That’s why we’ve put together the ultimate checklist to help you plan your Black Friday sales with confidence. Today, Black…
Preparing for Black Friday
That’s a 16% increase on Black Friday last year and a 200% increase compared to a typical day! It’s that last statistic which really stands out for the dotmailer technical teams. We need to be ready for…
5 ways you could be using email to secure longer-lasting loyalty from one-time BFCM customers
Once the stomping ground of only the biggest US brands, Black Friday has now become a universal sales period that for many – it is too costly to ignore. There are brands out there who don’t embrace…
All the channels you haven’t thought to use yet for Black Friday
Customers spend more in store if they’ve seen a product online. Year on year, this fact proves itself time and time again. Black Friday may seem a while away yet (you’re lucky we haven’t mentioned the C-word…
We’re Black Friday ready. Are you?
With retailers expecting to deliver 30% of their annual sales and 40% of their profits in the fourth quarter, we know how important your emails are in generating that demand. We wanted to give you an insight…
Black Friday and Cyber Monday – Ready for the aftermath?
The massive surge in people online looking for deals presents an unmissable money-making opportunity for ecommerce businesses. But it’s not just a chance for sales, it’s an opportunity to create customers later down the line. But how…
Getting Black Friday & Cyber Monday ready
This welcome early Christmas present was flown over, by special delivery, from the US to the UK last year for the very first time and for my team at dotdigital it presented some very interesting engineering challenges!…
5 crucial email marketing strategies to get the most from Cyber Monday
Black Friday (the shopping day immediately following Thanksgiving in the US) represents a milestone in the retail calendar. But an increasingly stronger gauge of retail demand comes just a few days later, in the shape of Cyber…