Are you ready for Black Friday? If not, here’s our checklist
For many of us, Black Friday conjures up terrifying images of crushing crowds and fighting over TVs. That’s why we’ve put together the ultimate checklist to help you plan your Black Friday sales with confidence. Today, Black…
Preparing for Black Friday
That’s a 16% increase on Black Friday last year and a 200% increase compared to a typical day! It’s that last statistic which really stands out for the dotmailer technical teams. We need to be ready for…
5 ways you could be using email to secure longer-lasting loyalty from one-time BFCM customers
Once the stomping ground of only the biggest US brands, Black Friday has now become a universal sales period that for many – it is too costly to ignore. There are brands out there who don’t embrace…
All the channels you haven’t thought to use yet for Black Friday
Customers spend more in store if they’ve seen a product online. Year on year, this fact proves itself time and time again. Black Friday may seem a while away yet (you’re lucky we haven’t mentioned the C-word…
We’re Black Friday ready. Are you?
With retailers expecting to deliver 30% of their annual sales and 40% of their profits in the fourth quarter, we know how important your emails are in generating that demand. We wanted to give you an insight…
Black Friday and Cyber Monday – Ready for the aftermath?
The massive surge in people online looking for deals presents an unmissable money-making opportunity for ecommerce businesses. But it’s not just a chance for sales, it’s an opportunity to create customers later down the line. But how…
Getting Black Friday & Cyber Monday ready
This welcome early Christmas present was flown over, by special delivery, from the US to the UK last year for the very first time and for my team at dotmailer it presented some very interesting engineering challenges!…
5 crucial email marketing strategies to get the most from Cyber Monday
Black Friday (the shopping day immediately following Thanksgiving in the US) represents a milestone in the retail calendar. But an increasingly stronger gauge of retail demand comes just a few days later, in the shape of Cyber…