Tagged in: big data

Ignoring big data is hurting your customer experience

We’ve all heard the saying before – content is king. So, what does that make data? If we’re sticking with the analogy of chess in regards to marketing efforts, where on the board does big data fall?…

Big changes, big data, BigQuery

Our customers store diverse data in dotmailer, including product catalogs, orders, reviews, carts, web analytics, and more. They do this thanks to our insight data features, which are a flexible way to store and use any type…

8 Vital Webform Tactics Digital Marketers Should Embrace

Earlier this week, Tom spoke about the ability for webforms to ramp up your data collection strategy, along with a few tips on what your initial design considerations should be. In this post he gives his top…

Big data for email marketers – just how big do you need to be?

Think of Big data and who do you think of? Tesco Clubcard?  Nectar?  Amazon? Could it be that there’s a misconception that Big Data is relevant only to big, big organisations? I think there may be, so…