Tagged in: best practice

dotMonday: your dose of marketing advice for the week ahead

Hi everyone – it’s me again, with your weekly digestible roundup of all our top content from dotdigital…but this time we’re summarizing it on Monday, for you to digest it over your morning shot of coffee. I…

dotFriday feeling: inspirational thoughts for the weekend

Hello everyone! I hope you’ve all had a positive week working from home. In this blog I’m going to go through all the incredible stuff we have been looking at this week at dotdigital, and help you…

dotFriday feeling: your wellbeing and creative home takeaways

It’s Friday and the weekend is upon us – wherever you are in the world, it’s likely that your weekends feel a bit different to how they used to. It’s hard to capture that lazy Sunday feeling…

5 tactics for a successful email marketing program

This year’s Hitting the Mark showcased the email and customer experience tactics of 100 global ecommerce brands. The report revealed both the triumphs and pitfalls of marketers as they bid to foster everlasting relationships from the inbox…

5 best practice tips for email marketing

Reading this blog will provide you with five fundamentals of high-performing email campaigns. You’ll also receive a handful of hints, tips and useful tools to easily create email campaigns which deliver great business results. 1. Above the…

Tools and tips for data best practice

When sitting down to devise an email marketing strategy, it is always best to start from the very beginning. Review the core component of all emails: data; specifically the email address. Where has it come from? How…

Humanise your email marketing content and bring customers closer to your brand

Content is one of the most important aspects of an email’s infrastructure. It’s the personality of the email that either grasps the recipient or puts them off. A subscriber’s impression of content can sometimes be instantaneous, so…

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