Tagged in: behavioural targeting

4 tips to perfectly target your customers

AI is a buzzword in marketing right now. For marketers like you, battling these everyday challenges, it acts as a shining light at the end of the tunnel. With any luck, when it comes, AI will be…

Best Behaviour

By Tink Taylor An interesting article in NMA last week on the hot topic of ‘behavioral targeting’. A survey compared the fears amongst consumers towards behavioral targeting, with the fears amongst marketers of using this tool. The…