Tagged in: B2B

10 winning automations for B2B ecommerce

B2B ecommerce sales will experience explosive growth in the coming years, eclipsing the revenue generated from B2C markets. Just think about the average value of a business order when compared to that of a consumer. And yet,…

 Web design differences between B2C & B2B (and what works for both!)

Web design is a powerful way to appeal to the type of person who wants to buy your product. But how does it differ between B2C versus B2B? Understanding the differences in web design best practices between…

Make email automation the backbone of your B2B marketing strategy

Not too long ago, our in-house consultant Gavin Laugenie hosted a dotlive on the top 5 automation programs B2B companies should be doing, the reasons why and the results you can expect to yield from them. Below are the…

Humanise your email marketing content and bring customers closer to your brand

Content is one of the most important aspects of an email’s infrastructure. It’s the personality of the email that either grasps the recipient or puts them off. A subscriber’s impression of content can sometimes be instantaneous, so…

Five reasons why email is THE core channel for “on-the-go” customers of an e-commerce business

People say that email – a channel with a history spanning five decades – is dead. But I don’t buy it. According to Forrester, approximately 122,500,453,020 emails are sent every hour. Here are five reasons why email is…

Be brave! Bag those last-minute Halloween buyers before it’s too late.

Whether you embrace the holiday or shrink from it in terror, have no fear – it’s not too late to design a winning email marketing campaign for Halloween. At dotmailer, we know it can sometimes be a…

What is your marketing automation maturity?

Do you know what the obstacles are you and your business need to overcome first? And is how you’d now rate yourself on the automation scale that accurate a guess? Last year, dotmailer’s Client Services Director and…

Humanize your marketing with automation

But first, back to basics. Why move to marketing automation in the first place? Put as simply as possible, marketing automation is all about more leads, better leads, more customers, less time! So, automating your email program (providing…

Going Platinum at Magento Live UK 2015:

As a Magento Gold Technology partner with our head office located in London, it makes perfect sense that dotmailer are again a Platinum sponsor of Magento Live UK. You may have learned from our recent blog that…

How to choose the right marketing automation solution for your business

But it can also be a little overwhelming at times getting to grips with the next ‘big thing’ in digital marketing. Email, search, affiliate, retargeting, social media, multichannel… arghh! So we can sympathize with those of you…

dotmailer ‘unbound’ at Imagine Commerce 2015

The theme for Imagine 2014 was ‘Transform’ and Magento/eBay Enterprise have certainly worked on embodying this over the past year with an obvious transformation in the branding – the name Magento was somewhat missing, putting the focus…

Spring has sprung: our latest release is here

Spring: the flowers start blooming, the birds start chirping, we all wonder if it’s still too early to get the barbecue out… and dotmailer ships a new release. This time we really do have something for everyone,…

3 ways a CRM integration can empower your B2B ecommerce marketing

I personally know from conversations with agencies, clients and other technology vendors that many retailers that are predominantly B2C online have begun to look at the bigger picture. CRM is a major part of this bigger picture.…

How can you improve your email marketing strategy?

In our previous blog posts, we’ve looked at the 7 most popular email marketing metrics that you should be measuring to keep track of your email marketing performance. This blog post will aim to guide you on…

Imagine Commerce 2015

dotmailer made our first Imagine appearance last year as a platinum sponsor and we caused quite a stir with massive compliments from a number of most respected Magento SIs from across the globe.  This year we are…

Know your email strategy inside out

So here’s the blog you’ve all been waiting for right? I must admit, we’re pretty excited about it over here at dotmailer. With great pleasure I unveil to you, our brand new interactive, real time updating, visual…