Tagged in: automation

7 ways to boost ecommerce emails with social proof

So, what if there were a way to increase email conversions and improve customer experience – all without changing anything about the product or the price? Social proof uses readily available content to boost ecommerce emails, without…

How to use automation to create a smooth link between sales and marketing

A strong bridge between sales and marketing is a B2B company’s not-so-secret tool for success. With aligned sales and marketing, each team is in the best position to hit their most important KPIs and give consumers a…

My predictions for marketing in 2019

As I sit in the office trying to muster my last ounce of motivation before breaking up for Christmas, I think to myself: what’s marketing going to look like in a year’s time? For marketers like myself…

Colart: a sleek enterprise onboarding partnership

Onboarding Colart was a pleasure. We were extremely excited to be a part of the brand’s unique vision which, to ensure a timeless transition, involved a large amount of scope from our professional services and custom integrations…

Go global, think local: delivering human conversations at scale

Well that’s a wrap! What a successful night for the ‘Go Global. Think Local’ seminar held at the Excelsior hotel in Hong Kong back on March 6, 2018. The event was organized by, and fielded presentations from,…

These five email programs will make you stand out in the inbox

So, you’ve made the decision to take on an ecommerce connector using Commerce Flow or Magento, for instance; it’s all hooked up with dotmailer and ready to go. What next? As with all data-driven marketing, your customer insight…

5 ecommerce automation programs that make email an essential marketing channel for retailers

Customer relationships are like any relationship – you need to put in the effort to make them work.  After the initial excitement of meeting, it’s important to keep letting them know you care and are there for…

Be brave! Bag those last-minute Halloween buyers before it’s too late.

Whether you embrace the holiday or shrink from it in terror, have no fear – it’s not too late to design a winning email marketing campaign for Halloween. At dotmailer, we know it can sometimes be a…

Can you grab a Millennial’s attention with email marketing? (written by a Millennial)

Millennials: the kids (now adults) who’ve been saturated with advertising and marketing strategy since day zero, and who know every trick in the book. The generation we criticize for their reliance on tech, while simultaneously begging them…

Abandoned carts, your way

Our abandoned carts offering combines the tracking power of WebInsight, the flexibility of EasyEditor and the complete control of our program builder to ensure you can send customized cart recovery messages to your shoppers via the channel…

dotmailer for Zapier

Wouldn’t it be cool if your favorite apps could “play nice” with dotmailer, making your life easier in the process? Well, good news – they can! Zapier allows you to connect your dotmailer account to your favorite…

It’s time to get personal. Really personal.

Take a generic opening. Add a generic offer. Then fill with generic content. This, unfortunately, is the formula for millions of emails sent out each week. 63% of the respondents in a recent survey we conducted with the…

2 Automation programs proven to drive sales

The outcome of this has been hugely positive leading to them being nominated for ‘best use of email’ at the prestigious DMA awards talking place this December. They are now trialing new automation services to further improve their…

Lifecycle planning: How to map your customer journey

Without the right planning you could find yourself just guessing with your message in the hope that it may resonate with certain readers. The problem with this method is you end up irritating the masses with emails…

dotmailer 15four: a release to keep things simple

We know what it’s like. The anticipation. The impending excitement keeping you awake the night before. Knowing that you’ve been really good. But the wait for all of us is over: the new dotmailer is here. We’re…