Tagged in: Analytics

The Importance Of Google Multi-Channel Funnels For Marketers

Web analytics has become a critical tool for marketers, helping them optimise campaigns through greater understanding about the channels that drive success. But often, web analytics doesn’t give the full picture. If you track traffic sources that…

From The Email Labs: An Email Client Open Rate Rundown

Email marketing is all about priorities. There are only so many hours in the day and only a set number of pounds in the budget! So how do you decide where to spend your time and money…

Do You Get The Most From Google Analytics?

Google Analytics is incredibly easy to use and incredibly useful, even for a new user. But as with any software, you have to invest time exploring the options to get the most from it. Many marketers don’t…