Tagged in: AI

2019: The year of stop, start, continue.

New Year’s resolutions – let’s be honest – hardly ever work. Research suggests that they are achieved by just 8% of people. New Year’s resolutions are usually over-ambitious and, by their very nature, are unlikely to be…

My predictions for marketing in 2019

As I sit in the office trying to muster my last ounce of motivation before breaking up for Christmas, I think to myself: what’s marketing going to look like in a year’s time? For marketers like myself…

4 tips to perfectly target your customers

AI is a buzzword in marketing right now. For marketers like you, battling these everyday challenges, it acts as a shining light at the end of the tunnel. With any luck, when it comes, AI will be…

Big changes, big data, BigQuery

Our customers store diverse data in dotmailer, including product catalogs, orders, reviews, carts, web analytics, and more. They do this thanks to our insight data features, which are a flexible way to store and use any type…

Is AI really the answer to your business’ problems?

It’s no wonder that the latter is an alarming prospect. AI has the capability to extract golden nuggets from unstructured data sets, orchestrate personalized marketing campaigns based on a user’s personality, tone and emotion, and even monitor…

Machine Learning: A competitor email experiment

A firm belief of the dotmailer team is that marketing automation allows marketers to focus more of their time on the strategic thinking and worry less about the manual tasks and execution. And software like dotmailer is…