Tagged in: abandoned cart

5 common reasons for cart abandonment (and how you can overcome them)

What is cart abandonment?  Cart abandonment is when a potential customer adds items to their shopping cart but leaves the website without completing the checkout process. Any item that is added to the shopping cart but it…

Making the most of your Black Friday campaign

It’s, therefore, safe to say that getting your Black Friday campaign right is essential. Over the last ten years, we’ve seen a massive shift in Black Friday sales. Traditionally an in-store shopping extravaganza, Black Friday deals are…

How to drive revenue from abandoned carts

Reasons to abandon are almost as unique as your customers. Maybe it wasn’t exactly what they were looking for. Perhaps it was more expensive than they were expecting. Or they hadn’t seen how much shipping would cost.…

4 strategies to integrate PPC and email

Have your digital marketing conversions hit a plateau? You know what to do with your pay-per-click campaigns to get more traffic to your site. And you know how to use email marketing to nurture potential leads. But…

T.M. Lewin’s seamless journey, from proposal to handover

Earlier this year T.M. Lewin joined the dotdigital family. We are delighted to have them! They had an incredibly unique and large scope onboarding. It involved both Enterprise Onboarding and Abandoned Cart Onboarding services and required extensive…

These five email programs will make you stand out in the inbox

So, you’ve made the decision to take on an ecommerce connector using Commerce Flow or Magento, for instance; it’s all hooked up with dotdigital Engagement Cloud and ready to go. What next? As with all data-driven marketing, your…

Your abandoned cart strategy [INFOGRAPHIC]

Want to see more reasons why consumers abandon carts? We love this comprehensive post by Securion Pay which lists 30 reasons for cart abandonment and how to combat them.

Abandoned carts, your way

Our abandoned carts offering combines the tracking power of WebInsight, the flexibility of EasyEditor and the complete control of our program builder to ensure you can send customized cart recovery messages to your shoppers via the channel…

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