Ssssh – Contains The Inside Knowledge

By Tink Taylor

Not even a trespasser on the train tracks could stop dotMailer’s Inside Knowledge seminar at the IAB last Friday – an event which saw over 60 email marketeers join myself, Simon Bird, Skip Fidura and Anita White for an afternoon of email and digital thought leadership.

Mainly concentrating on email, attendees went on a whirlwind afternoon through the dotMailer platform, real life examples from retailers studied within our Hitting the Mark email benchmarking report, onto optimising your website and ending with a thought provoking half hour from our newest Strategy Director Skip Fidura on Email in a Web 2.0 World.

Throughout his presentation, Skip hammered home the fact that email is the gateway to customer’s digital lives. Consumers want to be listened to and offered flexibility and choice in the way they receive communications. This means as marketer’s we need to work smarter to ensure we meet their new and changing needs.

Is Email dead in a Web 2.0 world? A resounding no was answered, it just needs some careful thought and an integrated strategy.

Avoiding spam traps and other revenue risks

Deliverability risk alert: We get it – the c-level execs are clamoring for bigger databases and more potential customers to squeeze some revenue from. The temptation to send a quick, cheeky email to that list from 2016…

Omnichannel marketing: 5 elements that encapsulate the experience of simultaneous engagement

Omnichannel experience is one of the big buzzwords in the business world for good reason. Offering an omnichannel experience to customers goes above and beyond a multichannel experience. The two are very similar, but there are some…

dotdigital positioned as a strong performer in The Forrester Wave™ for the first time

dotdigital named as a strong performer in The Forrester Wave™: Email Marketing Service Providers, Q2 2020 Forrester has researched, analyzed, and scored 13 email marketing service vendors in the market. And for the first time ever, dotdigital…

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.