By Tink Taylor
Not even a trespasser on the train tracks could stop dotMailer’s Inside Knowledge seminar at the IAB last Friday – an event which saw over 60 email marketeers join myself, Simon Bird, Skip Fidura and Anita White for an afternoon of email and digital thought leadership.
Mainly concentrating on email, attendees went on a whirlwind afternoon through the dotMailer platform, real life examples from retailers studied within our Hitting the Mark email benchmarking report, onto optimising your website and ending with a thought provoking half hour from our newest Strategy Director Skip Fidura on Email in a Web 2.0 World.
Throughout his presentation, Skip hammered home the fact that email is the gateway to customer’s digital lives. Consumers want to be listened to and offered flexibility and choice in the way they receive communications. This means as marketer’s we need to work smarter to ensure we meet their new and changing needs.
Is Email dead in a Web 2.0 world? A resounding no was answered, it just needs some careful thought and an integrated strategy.