Ssssh – Contains The Inside Knowledge

By Tink Taylor

Not even a trespasser on the train tracks could stop dotMailer’s Inside Knowledge seminar at the IAB last Friday – an event which saw over 60 email marketeers join myself, Simon Bird, Skip Fidura and Anita White for an afternoon of email and digital thought leadership.

Mainly concentrating on email, attendees went on a whirlwind afternoon through the dotMailer platform, real life examples from retailers studied within our Hitting the Mark email benchmarking report, onto optimising your website and ending with a thought provoking half hour from our newest Strategy Director Skip Fidura on Email in a Web 2.0 World.

Throughout his presentation, Skip hammered home the fact that email is the gateway to customer’s digital lives. Consumers want to be listened to and offered flexibility and choice in the way they receive communications. This means as marketer’s we need to work smarter to ensure we meet their new and changing needs.

Is Email dead in a Web 2.0 world? A resounding no was answered, it just needs some careful thought and an integrated strategy.

How to create spooktacular Halloween emails

It is predicted that Halloween sales in the US will hit a new record, exceeding $10 billion in 2021. What a treat. Read on to learn some of our favorite Halloween email tips and tricks to bewitch…

2021 – 5 New Year’s resolutions for every digital marketer

Find out what you should be doing to improve your digital marketing strategy in 2021 - with our five New Year's resolutions.

Behavioral campaign ideas you can use

We’re coming to the end of our deep dive on using neuroscience and the purchase formula in your campaigns. We’ve discussed why the purchase formula is so important, and why increasing reward activation in the brain is…