Spotlight on Magento: Why you should choose dotdigital for Magento

With dotmailer as the platform of choice for a string of leading global retailers, and Magento being the world’s most flexible ecommerce platform, it makes sense that the pair would go hand-in-hand.

In 2015, not only did we launch our dotdigital for Magento integration but we were also named one of its Premier Technology Partners. Our specialist Magento developers spent months preparing the integration. So it would comply with the ecommerce platform’s codebase. The result? A super-charged tool that works in sync with Magento 1 and 2. It powers smarter, targeted, revenue-driven marketing.

The dotdigital for Magento integration takes the legwork out of marketing to your most valuable contacts. That’s thanks to access to live data and via one interface. However, that’s certainly not the only benefit:

  • Automatic sync of your Magento subscribers, guests and customers.
  • dotdigital ROI tracking within your Magento site.
  • Rescue customers’ abandoned carts using triggered campaigns.
  • Full campaign and contact reporting from within your dotdigital account.
  • Plug-and-play extension with single sign-on.
  • 24/5 support from Magento experts.
  • An account manager to help you get the most out of the platform for your business.
  • Multichannel automation, such as SMS.
dotdigital for Magento in action

dotdigital for Magento in action

7 ways to make the most of dotdigital tools with your Magento contacts

There’s a long list of things you can do with the dotdigital for Magento integration. But here are a few of my favorites:

Automated abandoned cart emails

You can create your abandoned cart campaigns in dotdigital and then set the trigger from Magento within a minimum of 15 minutes of a cart becoming ‘lost’. You’ll be able to see the return on investment (ROI) and campaign drilldown reporting in your dotdigital account.

Download a free copy of our ‘Put the abandoned cart before the horse’ guide to see the true value of this automation.

Create segments for relevant content

Use your synced contact data fields to better target your audience. For example, things like category purchases, interests, birthday / anniversary / subscribed date / last purchased date are all relevant ways to deliver a more personal message.

Magento external dynamic content links (EDC)

Using links from your Magento site, you can display dynamic product content in your emails to customers; some of these include:

  • Recommended products based on items in cart.
  • Recommended products based on order history.
  • Manual recommended products.
  • Bestsellers.
  • Last order ID.
  • Coupon codes.
  • Wishlist products.
  • Upsells and cross-sells.
  • Most viewed products.

Increase revenue with dotdigital’s automation Program Builder

Use the dotdigital program builder to create welcome, win-back, wishlist, loyalty and many more for revenue-generating campaigns that run themselves.

Catalog sync

dotdigital is releasing a new product block feature, meaning no more time-consuming product image uploads. It gives you the functionality to drag a block into your campaign and add an item by SKU – syncing the product image, URL, title and price, with a button to the item’s page.

Transactional email

We know that consistency is one of the keys to trust – so being able to brand transactional emails in line with marketing messages is an obvious benefit. What’s more, with the transactional email module, you can easily set up transactional data and view transactional reports through the dotdigital dashboard. Read more on using dotdigital for transactional emails here and here.

Order insight

Synchronizing the order history and insight of your contacts enables you to view all of their purchase history since becoming a guest or customer. This is truly invaluable in the drive towards relevancy in email marketing.

If you have any more questions, you can book a demo, register for a free trial account, reach out to your account manager, or attend one of our dotlive events. Check out the dotlive events calendar for upcoming Magento-related seminars, webinars and roadshows.

Read more stories like this at our blog.