Split testing, drilled down

As you’ll know from January, we are fast approaching our next quarterly release. This update contains three great additions to our Reporting Suite, making it more powerful than ever.

This first blog post is going to cover what’s new to our Split Test reporting.

Split testing reports made simple

We’ve always made it really easy for you to split test your campaigns on subject lines, friendly from name, creative and from address and decide what metric you’d like to measure; opens, clicks or ROI. We’ve then made this information easy for you to find and digest. Pretty cool huh?

 

Split test simple

 

The good news is, we’ve just made this even better. You can now drill down into each version and see exactly how it performed. Get a breakdown of stats for your winning and losing variations across all metrics and use this data to easily understand what makes your audience tick and act on it.

 

Split test detailed

 

With this new update, you can build better insight of how each version has worked so you can constantly improve them to help you constantly improve the performance of your email and generate more ROI from your email marketing.

Keep an eye out for our next two blogs on what else is new in our reporting suite.

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