Social media marketing calendar 2021

Customer loyalty is built by moments that surprise and delight your customers. Social media marketing gives you the perfect opportunity to express your brand’s identity and to have a little fun with it.

It seems as though the internet is celebrating a holiday almost every day. Whether it’s Pizza Day, Star Wars Day, or National Dog Day, there’s always something going on to help you connect with audiences. And if 2020 taught us anything, it’s that it’s good to connect and we all love an excuse to celebrate something! 

How you use them and which you choose to include in your social media marketing plan will vary depending on your brand and your audience. Remember, the goal is to surprise and delight and sometimes, the weird and wonderful is what it takes to engage customers and stop the scroll.  

This list is extensive, it’s not exhaustive. With so many more holidays popping up all the time, there are sure to be some we’ve missed. But this list is designed to help inspire some new campaigns and help you plan unique ways engage your customers.  

January 2021 

January social media post

Themes for the month  

  • Dry January #DryJanuary 
  • National Mentoring Month #Mentoring Amplifies 
  • National Slavery and Human Trafficking Prevention Month 

January hashtag calendar 

  • January 1 – New Year’s Day #NewYearsDay 
  • January 2 – National Motivation and Inspiration Day #MotivationandInspirationDay 
  • January 2 – Science Fiction Day #ScienceFictionDay 
  • January 2 – World Introvert Day #WorldIntrovertDay 
  • January 4 – National Spaghetti Day #NationalSpaghettiDay 
  • January 4 – Back to Work #BacktoWork 
  • January 5 – Bird Day #BirdDay 
  • January 8 – Bubble Bath Day #BubbleBathDay 
  • January 9 – National Vision Board Day #VisionBoardDay 
  • January 11 – Human Trafficking Awareness Day #HumanTraffickingAwarenessDay 
  • January 11 – Clean Off Your Desk Day #CleanOffYourDeskDay 
  • January 13 – National Sticker Day #NationalStickerDay 
  • January 13 – Make Your Dreams Come True Day #DreamsComeTrue 
  • January 14 – Organize Your Home Day #OrganizeYourHomeDay 
  • January 14 – Dress Up You Pet Day #DressUpYourPetDay 
  • January 15 – Humanitarian Day #HumanitarianDay 
  • January 15 – National Hat Day #NationalHatDay 
  • January 16 – Shoutout Saturday #ShoutoutSaturday 
  • January 18 – Winnie The Pooh Day #WinnieThePoohDay 
  • January 19 – Popcorn Day #PopcornDay 
  • January 20 – Martin Luther King Jr. Day #MLKDay 
  • January 20 – Penguin Awareness Day #PenguinAwarenessDay 
  • January 21 – National Hugging Day #NationalHuggingDay 
  • January 23 – National Pie Day #PieDay 
  • January 24 – National Compliment Day #NationalComplimentDay 
  • January 25 – Opposite Day #OppositeDay 
  • January 27 – Chocolate Cake Day #ChocolateCakeDay 
  • January 30 – Croissant Day #CroissantDay 
  • January 31 – The Grammy Awards #Grammys2021 
  • January 31 – Backwards Day #BackwardsDay 

February 2021 

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Themes for the month 

  • National Black History Month (USA) 
  • National Time Management Month 
  • Random Acts of Kindness Week: February 8-14  

February hashtag calendar 

  • February 2 – Groundhog Day #GroundhogDay 
  • February 2 – World Wetlands Day #WorldWetlandsDay 
  • February 3 – Golden Retriever Day #GoldenRetrieverDay 
  • February 4 – World Cancer Day #WorldCancerDay #WeCanICan 
  • February 5 – Flash Back Friday #FlashBackFriday 
  • February 5 – National Bubble Gum Day #BubbleGumDay 
  • February 6 – Frozen Yoghurt Day #FrozenYoghurtDay 
  • February 7 – Super Bowl LV #SuperBowl2021 
Superbowl
  • February 7 – National Send a Card to a Friend Day #SendACardToAFriendDay 
  • February 8 – National Boy Scouts Day #BoyScoutsDay 
  • February 9 – Pizza Day #PizzaDay 
  • February 11 – Make a Friend Day #MakeAFriendDay 
  • February 12 – Chinese New Year #YearOfTheOx 
  • February 13 – Self-Love Day #SelfLoveDay 
  • February 13 – New York Fashion Week begins #NYFW 
  • February 13 – Galentine’s Day #GalentinesDay 
Galetines Day
  • February 14 – Valentine’s Day #ValentinesDay 
  • February 14 – Singles Awareness Day #SinglesAwarenessDay 
  • February 15 – Presidents Day #PresidentsDay 
  • February 16 – Mardi Gras #MardiGras 
  • February 17 – Random Acts of Kindness Day #RandomActsOfKindnessDay 
  • February 18 – Eat Ice Cream For Breakfast Day #IceCream 
  • February 19 – London Fashion Week begins #LFW 
  • February 20 – Love Your Pet Day #LoveYourPetDay 
  • February 22 – National Wildlife Day #NationalWildlifeDay 
  • February 25 – Toast Day #ToastDay 
  • February 26 – National Wear Red Day #WearRed 
  • February 28 – Golden Globes #GoldenGlobes2021 

March 2021 

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Themes for the month 

  • Women’s History Month 
  • Spiritual Awareness Month  
  • American Red Cross Month 

March hashtag calendar 

  • March 1 – Peanut Butter Lover’s Day #PeanutButterLoversDay 
  • March 2 – Dr. Suess Day #DrSuessDay 
  • March 3 – World Wildlife Day #WorldWildlifeDay 
World Wildlife Day
  • March 4 – World Book Day #BookDay  
  • March 4 – World Maths Day #MathsDay  
  • March 5 – Employee Appreciation Day #EmployeeAppreciationDay 
  • March 7 – Cereal Day #CerealDay 
  • March 8 – International Women’s Day #InternationalWomensDay #IWD2021 #EachforEqual 
  • March 9 – Organize Your Home Office Day #OrganizeYourHomeOfficeDay 
  • March 9 – Meatball Day #MeatballDay 
  • March 10 – International Day of Awesomeness #IDOA 
  • March 12 – National Girl Scout Day #GirlScoutDay 
  • March 13 – World Sleep Day #WorldSleepDay 
  • March 14 – Mother’s Day (UK) #MothersDay 
  • March 14 – Potato Chip Day #NationalPotatoChipDay 
  • March 15 – National Napping Day #NationalNappingDay 
  • March 16 – Panda Day #PandaDay 
  • March 17 – St. Patrick’s Day #StPatricksDay 
St Patricks Day
  • March 18 – Awkward Moments Day #AwkwardMomentsDay 
  • March 19 – National Let’s Laugh Day #NationalLetsLaughDay 
  • March 20 – First Day of Spring #FirstDayofSpring 
  • March 20 – International Day of Happiness #InternationalDayofHappiness 
  • March 20 – World Storytelling Day #WorldStorytellingDay 
  • March 21 – Elimination of Racial Discrimination Day #RacialDiscriminationDay 
  • March 21 – World Poetry Day #WorldPoetryDay 
  • March 22 – World Water Day #WorldWaterDay #Water2me 
  • March 23 – Puppy Day #PuppyDay 
Puppy
  • March 25 – Tolkien Reading Day #TolkienReadingDay 
  • March 26 – Good Hair Day #GoodHairDay 
  • March 27 – Earth Hour Day #EarthHourDay 
  • March 31 – Transgender Day of Visibility #TDOV 

April 2021 

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Themes for the month 

  • Stress Awareness Month 
  • Celebrate Diversity Month 
  • National Poetry Month 
  • Ramadan: April 12-May 11 

April hashtag calendar 

  • April 1 – April Fools Day #AprilFools 
  • April 1 – National Walking Day #NationalWalkingDay 
  • April 2 – Good Friday #GoodFriday 
  • April 3 – Find a Rainbow Day #FindARainbowDay 
  • April 3 – World Party Day #PartyDay 
  • April 4 – Easter Sunday #HappyEaster 
  • April 7 – World Health Day #LetsTalk 
  • April 9 – Unicorn Day #UnicornDay 
Unicorn day
  • April 10 – Siblings Day #SiblingsDay 
  • April 11 – Pet Day #PetDay 
  • April 12 – Ramadan begins #Ramadan 
  • April 15 – National High-Five Day #NH5D 
  • April 16 – National Stress Awareness Day #StressAwarenessDay 
  • April 16 – Wear Your Pajamas to Work Day #PJDay 
  • April 20 – National Lookalike Day #NationalLookalikeDay 
  • April 21 – World Creativity and Innovation Day #Innovate 
  • April 22 – Earth Day #EarthDay2021 
  • April 22 – Take Our Daughters & Sons to Work Day #COUNTONME 
  • April 23 – National Picnic Day #NationalPicnicDay 
  • April 24 – Pigs in a Blanket Day #PigsInBlanketsDay 
  • April 25 – The Academy Awards #Oscars 2021 
  • April 25 – World Malaria Day #EndMalariaForGood 
  • April 28 – Superhero Day #SuperheroDay 
Superhero day
  • April 29 – International Dance Day #InternationalDanceDay 
  • April 30 – Adopt a Shelter Pet Day #AdoptAShelterPetDay 

May 2021 

Themes for the month 

  • Family Wellness Month 
  • National Barbeque Month  
  • Lupus Awareness Month 

May hashtag calendar 

  • May 1 – May Day #MayDay 
  • May 3 – Marketing Monday #Marketing Monday  
  • May 4 – Star Wars Day #MayThe4thBeWithYou 
  • May 4 – Thank a Teacher Day #ThankATeacher 
  • May 5 – Cinco de Mayo #CincoDeMayo 
  • May 6 – Nurses Day #NursesDay 
  • May 7 – World Password Day #WorldPasswordDay 
  • May 8 – World Donkey Day #DonkeyDay 
Donkey Day
  • May 9 – Mother’s Day (US) #MothersDay 
  • May 10 – World Lupus Day #LupusDay 
  • May 11 – Eat What You Want Day #EatWhatYouWantDay 
  • May 12 – Limerick Day #LimerickDay 
  • May 13 – World Cocktail Day #CocktailDay 
  • May 15 – International Day of Families #FamilyDay 
  • May 15 – National Chocolate Chip Day #ChocolateChipDay 
  • May 16 – Love a Tree Day #LoveATreeDay 
  • May 17 – World Baking Day #BakingDay 
  • May 18 – Visit Your Relatives Day #VisitYourRelativesDay 
  • May 20 – World Bee Day #BeeDay 
  • May 21 – Endangered Species Day #EndangeredSpeciesDay  
  • May 22 – Sherlock Holmes Day #SherlockHolmesDay 
  • May 23 – Monaco Grand Prix #MonacoGP 
  • May 24 – National Scavenger Hunt Day #NationalScavengerHuntDay 
  • May 24 – Brother’s Day #BrothersDay 
  • May 25 – Wine Day #WineDay 
Wine Day
  • May 28 – Hamburger Day #NationalHamburgerDay 
  • May 28 – Heat Awareness Day #NoFryDay 
  • May 29 – Indianapolis 500 #Indy500 
  • May 30 – National Creativity Day #NationalCreativityDay  
  • May 31 – Memorial Day #MemorialDay 

June 2021 

Themes for the month 

  • Pride Month 
  • Men’s Health Education and Awareness Month 

June hashtag calendar 

  • June 2 – Rocky Road Day #RockyRoadDay 
  • June 4 – Donut Day #DonutDay 
  • June 5 – World Environment Day #WorldEnvironmentDay 
  • June 6 – Drive-in Movie Day #DriveInMovieDay 
  • June 6 – National Cancer Survivor’s Day #NCSD2021 
  • June 7 – Chocolate Ice Cream Day #ChocolateIceCreamDay 
  • June 8 – World Oceans Day #WorldOceansDay 
  • June 8 – Best Friends Day #BestFriendsDay  
  • June 11 – Make Life Beautiful Day #MakeLifeBeautiful 
  • June 11 – UEFA Euro 2020 starts #UEFA2020 
  • June 12 – Queen’s Official Birthday #HappyBirthdayYourMajesty 
  • June 14 – National Flag Day #FlagDay 
  • June 14 – World Blood Donor Day #GiveBlood 
  • June 16 – Fudge Day #FudgeDay 
  • June 17 – Eat Your Vegetables Day #EatYourVegetablesDay 
Eat your vegetables
  • June 18 – International Picnic Day #PicnicDay 
  • June 19 – Martini Day #MartiniDay 
  • June 20 – World Refugee Day #WorldRefugeeDay 
  • June 20 – First Day of Summer #FirstDayOfSummer 
  • June 20 – Father’s Day #FathersDay 
  • June 21 – National Selfie Day #NationalSelfieDay 
  • June 21 – World Music Day #WorldMusicDay 
  • June 21 – International Yoga Day #InternationalYogaDay 
  • June 25 – Take Your Dog To Work Day #TakeYourDogToWorkDay 
  • June 26 – Tour de France begins #TDF2021 
  • June 27 – Sunglasses Day #SunglassesDay 
  • June 30 – Social Media Day #SMDay, #SocialMediaDay 

July 2021 

Themes for the month 

  • National Ice Cream Month 
  • National Grilling Month 

July hashtag calendar 

  • July 1 – Joke Day #JokeDay 
  • July 2 – World UFO Day #WorldUFODay 
  • July 4 – Independence Day #July4th 
  • July 5 – Bikini Day #BikiniDay 
  • July 6 – Fried Chicken Day #FriedChickenDay 
  • July 7 – World Chocolate Day #WorldChocolateDay 
  • July 9 – Fashion Day #FashionDay 
  • July 10 – Pina Colada Day #PinaColadaDay 
  • July 11 – Cheer Up the Lonely Day #CheerUpTheLonelyDay 
  • July 12 – Malala Day #MalalaDay 
  • July 13 – French Fries Day #FrenchFriesDay 
  • July 14 – Mac & Cheese Day #MacCheeseDay 
  • July 15 – Give Something Away Day #GiveSomethingAwayDay 
  • July 16 – Guinea Pig Appreciation Day #GuineaPigs 
  • July 17 – World Emoji Day #WorldEmojiDay 
  • July 18 – Nelson Mandela International Day #MandelaDay 
  • July 18 – Ice Cream Day #IceCreamDay 
  • July 20 – Lollipop Day #LollipopDay 
  • July 21 – Junk Food Day #JunkFoodDay 
  • July 23 – Summer Olympics begin #Tokyo2020 
  • July 24 – Tequila Day #TequilaDay 
  • July 25 – Parents’ Day #ParentsDay 
  • July 26 – All or Nothing #AllOrNothing 
  • July 28 – Milk Chocolate Day #MilkChocolate Day 
  • July 29 – Lipstick Day #LipstickDay 
  • July 30 – International Day of Friendship #DayOfFriendship 
  • July 31 – Harry Potter’s Birthday #HappyBirthdayHarry 

August 2021 

August dates for social media marketing

Themes for the month 

  • National Immunization Awareness Month 
  • Black Business Month 

August hashtag calendar 

  • August 1 – Sister’s Day #SistersDay 
  • August 2 – Coloring Book Day #ColoringBookDay 
  • August 3 – Watermelon Day #WatermelonDay 
  • August 5 – Blogger Day #BloggerDay 
  • August 6 – Beer Day #BeerDay 
  • August 8 – Cat Day #CatDay 
Cat
  • August 9 – Book Lovers Day #BookLoversDay 
  • August 11 – Sons and Daughters Day #SonsAndDaughtersDay 
  • August 12 – World Elephant Day #WorldElephantDay 
  • August 13 – International Lefthanders Day #LefthandersDay 
  • August 13 – Friday the 13th #Fridaythe13th 
  • August 14 – Bowling Day #Bowling Day 
  • August 15 – Relaxation Day #RelaxationDay 
  • August 16 – Tell a Joke Day #TellAJokeDay 
  • August 17 – Non-Profit Day #NonProfitDay 
  • August 18 – Never Give Up Day #NeverGiveUp 
  • August 19 – World Photo Day #WorldPhotoDay 
  • August 19 – World Humanitarian Day #WorldHumanitarianDay 
  • August 20 – National Lemonade Day #NationalLemonadeDay 
  • August 23 – Sponge Cake Day #SpongeCakeDay 
  • August 24 – Paralympics begins #Tokyo2020 
  • August 25 – Banana Split Day #BananaSplitDay 
  • August 26 – Dog Day #DogDay 
  • August 27 – World Rock Paper Scissors Day #RockPaperScissor 
  • August 29 – Chop Suey Day #ChopSuey 
  • August 30 –International Dag & Cat Day #Dog&CatDay 

September 2021 

September marketing dates

Themes for the month 

  • Childhood Cancer Awareness Month 
  • Suicide Prevention Month 
  • Friendship Month 
  • Back to School 

September hashtag calendar 

  • September 1 – Back to School #BackToSchool 
Back to school Billy Madison
  • September 2 – World Coconut Day #WorldCoconutDay 
  • September 4 – Eat An Extra DessertDay #EatAnExtraDessert 
  • September 5 – International Day of Charity #CharityDay 
  • September 6 – Read a Book Day #ReadABookDay 
  • September 7 – Superhuman Day #SuperhumanDay  
  • September 8 – International Literacy Day #LiteracyDay 
  • September 10 – Stand Up To Cancer Day #KissCancerGoodbye 
  • September 11 – Day of Service and Remembrance #911Day 
  • September 12 – Grandparents Day #GrandparentsDay 
  • September 13 – Positive Thinking Day #PositiveThinkingDay 
  • September 15 – Greenpeace Day #GreenpeaceDay 
  • September 17 – London Fashion Week begins #LFW 
  • September 18 – Cheeseburger Day #CheeseburgerDay 
  • September 19 – Talk Like a Pirate Day #TalkLikeAPirateDay 
Talk like a pirate
  • September 21 – International Day of Peace #PeaceDay 
  • September 21 – Miniature Golf Day #MiniGolfDay 
  • September 21 – World Alzheimer’s Day #Alzheimer’sDay 
  • September 22 – Car-Free Day #CarFreeDay 
  • September 22 – Hobbit Day #LordOfTheRings 
Hobbits
  • September 22 – First Day of Fall #1stDayOfFall 
  • September 25 – International Rabbit Day #InternationalRabbitDay 
  • September 26 – European Day of Languages #EDL2021 
  • September 27 – World Tourism Day #WTD2021 
  • September 28 – Good Neighbor Day #GoodNeighborDay 
  • September 29 – World Heart Day #HeartDay 
  • September 30 – Love People Day #NationalLovePeopleDay 

October 2021 

Social media marketing dates for October

Themes for the month 

  • Breast Cancer Awareness Month 
  • Domestic Violence Awareness Month 
  • Global Diversity Awareness Month 
  • National Bullying Prevention Awareness Month  

October hashtag calendar 

  • October 1 – World Vegetarian Day #WorldVegetarianDay 
  • October 1 – International Coffee Day #CoffeeDay 
  • October 2 – Name Your Car Day #NameYourCarDay 
  • October 4 – World Animal Day #WorldAnimalDay 
  • October 4 – National Taco Day #NationalTacoDay 
  • October 5 – World Teachers Day #WorldTeachersDay 
  • October 6 – Noodle Day #NoodleDay 
  • October 7 – Flower Day #FlowerDay  
  • October 8 – World Egg Day #WorldEggDay 
  • October 10 – World Mental Health Day #WorldMentalHeathDay 
  • October 11 – International Day of the Girl #DayOfTheGirl 
Day of the Girl
  • October 13 – Train Your Brain Day #TrainYourBrainDay 
  • October 14 – World Sight Day #WorldSightDay 
  • October 14 – Dessert Day #DessertDay 
  • October 15 – Global Handwashing Day #GlobalHandwashingDay 
  • October 16 – Rugby World Cup Final #RugbyWorldCup  
  • October 16 – World Food Day #FoodDay 
  • October 17 – Spreadsheet Day #Spreadsheets 
  • October 19 – Evaluate Your Life Day #EvaluateYourLife 
  • October 21 – Reptile Awareness Day #ReptileAwarenessDay 
  • October 23 – Make a Difference Day #MDDAy 
  • October 24 – United Nations Day #UNDay 
  • October 25 – Greasy Foods Day #GreasyFoodsDay 
  • October 26 – Pumpkin Day #PumpkinDay 
  • October 27 – Black Cat Day #BlackCatDay 
  • October 28 – Chocolate Day #NationalChocolateDay 
  • October 29 – Internet Day #InternetDay 
  • October 30 – Checklist Day #ChecklistDay 
  • October 31 – Halloween #Halloween 

November 2021 

November social media marketing dates

Themes for the month 

  • Men’s Health Awareness Month #Movember 
  • Epilepsy Awareness Month 
  • World Kindness Week: November 7-15 
  • Random Acts of Kindness Week: November 15-22 
  • Hanukkah: November 28 – December 6 

November hashtag calendar 

  • November 1 – World Vegan Day #WorldVeganDay 
  • November 3 – Sandwich Day #SandwichDay 
Sandwich day
  • November 3 – International Stress Awareness Day #StressAwarenessDay 
  • November 4 – Candy Day #CandyDay 
  • November 4 – Use Your Common Sense Day #CommonSense 
  • November 7 – New York Marathon #NewYorkMarathon 
  • November 8 – Cappuccino Day #CappuccinoDay 
  • November 9 – World Freedom Day #Freedom Day 
  • November 11 – Veterans Day #VeteransDay 
  • November 11 – Single’s Day #SinglesDay 
  • November 12 – Happy Hour Day #HappyHourDay 
Happy Hour social media day
  • November 13 – World Kindness Day #WKD 
  • November 14 – World Diabetes Day #WDD 
  • November 14 – Tongue Twister Day #TongueTwisterDay 
  • November 15 – Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay 
  • November 16 – International Day for Tolerance #ToleranceDay 
  • November 16 – Fast Food Day #FastFoodDay 
  • November 18 – Mickey Mouse’s Birthday #MickeyMouse 
  • November 19 – International Men’s Day #InternationalMensDay 
  • November 19 – Women’s Entrepreneurship Day #WomensEntrepreneurshipDay 
  • November 21 – World Hello Day #WorldHelloDay 
  • November 23 – Espresso Day #EspressoDay 
  • November 25 – Thanksgiving Day #Thanksgiving 
Thanksgiving Friends
  • November 26 – Black Friday #BlackFriday2021 
  • November 26 – National Cake Day #NationalCakeDay 
  • November 27 – National Day of Listening #DayOfListening 
  • November 27 – Small Business Saturday #SmallBusinessSaturday 
  • November 28 – French Toast Day #FrenchToastDay 
  • November 29 – Cyber Monday #CyberMonday 
  • November 30 – Giving Tuesday #GivingTuesday 

December 2021 

December social marketing dates

Themes for the month 

  • AIDS Awareness Month 
  • Christmas: December 24-26  
  • Kwanza: December 26 – January 1 

December hashtag calendar 

  • December 1 – World AIDS Day #WAD2020 
  • December 2 – Play Basketball Day #PlayBasketballDay 
  • December 3 – Make A Gift Day #MakeAGiftDay 
  • December 4 – Cookie Day #CookieDay
Cookie Monster
  • December 5 – International Ninja Day #DayOfTheNinja 
  • December 7 – Cotton Candy Day #CottonCandyDay 
  • December 8 – Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay 
  • December 8 – Brownie Day #BrownieDay 
  • December 9 – Christmas Card Day #ChristmasCardDay 
  • December 10 – Human Rights Day #HumanRightsDay 
  • December 11 – International Mountain Day #InternationalMountainDay 
  • December 12 – Gingerbread House Day #GingerbreadHouseDay 
  • December 14 – Monkey Day #MonkeyDay 
  • December 15 – 10 Days to Christmas #10DaysToGo 
  • December 17 – Ugly Christmas Sweater Day #UglySweaterDay 
  • December 18 – Bake Cookies Day #BakeCookiesDay 
  • December 21 – Crossword Puzzle Day #CrosswordPuzzleDay 
  • December 21 – First Day of Winter #WinterSolstice 
  • December 24 – Christmas Eve #ChristmasEve 
  • December 25 – Christmas Day #MerryChristmas 
  • December 27 – No Interruptions Day #NoInterruptionsDay 
  • December 31 – New Year’s Eve #NewYearsEve 
Happy New Year

Ready for 2021?  

Make sure your marketing’s ready for the new year with the help of our 2021 Marketing Calendar.  

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