These days, it’s every marketer’s dream to sit proudly at the top of the Google results pages, secure in the knowledge that anyone searching for their keywords will more than likely tap the top blue link which starts the path to conversion.
But for many, it has equally been a nightmare of uncertainty and confusion – a masochistic obsession with backlinks and curious fascination with terms like SERPS, CPCs and Pagerank.
So what’s the big secret? Many boast about sitting in the advanced class at SEO school but for any of you still puzzled by some of the more basic details, join us for a quick 101 on a key idea. After all, almost everything you do in your strategy will come back to this one simple detail.
Let’s get started after the jump.
Content is king-maker
In its simplest form, Google is an information resource – aiming to crunch data and supply users with the most correct and relevant information based on their search. The easier you make this for them, the more likely it is that your site will start to fly up the Search Engine Results Pages (or SERPs.)
The simplest demonstration of this is your website copy. Google’s primary source for understanding your site is the text you put up on each page. More specifically, it’s the key phrases which appear over and over again on each page and their relationship to one another.
The latest update, codenamed ‘Panda’, has only increased the emphasis on the importance of content in rankings – a clear signpost toward the kind of optimisation it wants to encourage. That being the same optimisation your readers will appreciate too; regular, well-written and interesting ideas presented in an easy to understand manner.
The practical SEO advice for beginners.
Naturally, Google understands there will also be images and flashy widgets around your site too but they aren’t factored in with nearly as much importance. By all means use them, but keep it balanced.
As a general rule of thumb it’s always a good idea to populate each webpage with around 250 words of unique text relevant to whatever your business is offering. And try to use key words and phrases that you’d want people to search for to find that content. Don’t forget to continue this into nice snappy headings, giving a clear sense of sections to the piece.
This really is the tip of the iceberg. Or even the tip of the tip.
But it’s all too often an element that is overlooked by people starting out with websites. So let’s get back to basics and ensure that this fundamental section of your website is taken care of. No more style over substance. It’s time to make life easier for Google, your readers and ultimately yourself – put some thought into that content!
If you have any questions, don’t hesitate to drop us a note in the comments or ping over an email. We’re happy to help with questions at any level of complexity.
Equally, check out our Naked SEO report, a handy document designed for anyone wanting to learn more about the area.