By Cliff Guy
I was discussing with a colleague of similar advancing years as my own (i.e. we remember the 80’s!) how much direct marketing has changed over the last decade, with the rise and rise of new media.
But something occurred to me this morning, when using dotMailer’s newest and coolest reporting feature, called Geo Mapping. I realised that some of the old ways are still the best.
You see, dotMailer’s brand new Geo Mapping tool creates a hot-spot map showing you where around the world your contacts are opening your emails. It’s eye-opening to see, because there are so often hot-spot areas you just wouldn’t have expected. You can then select map areas at the click of a mouse and instantly create data segments by geographical selections – even if you don’t have the postcode data in your database. I told you it was a cool tool!
This is leading-edge technology for email marketing, but it’s also using traditional corner-stone marketing data that some of us may even have come to overlook or neglect in recent years. It may not be as sexy or dynamic as marketing data like behavioral analysis, click paths, and preferences or even RFV, but that most fundamental of sales and marketing questions – ‘where are your best prospects based?’- can provide some powerful and lucrative answers.
Luckily, with dotMailer you can now get the answer to that question at the click of a mouse!